Latest Stories

• Spikes Asia 2020 Cancelled; The Drum Announces Rose Awards 2020 Finalists

  5 years ago News

  

  In today's ExchangeWire news digest: Spikes Asia announces it's cancelling this year's festival as Coronavirus persists; The Drum announces the nominees for its 2020 Rose Awards; and an IAS survey finds that online content consumption is changing amidst the pandemic. Spikes [...]

• Nano Interactive Announces Funding for Global Expansion of Intent Targeting Platform

  5 years ago News

  

  European leaders in intent targeting Nano Interactive Group Limited (“Nano”) have announced new funding of £5.5m to further boost their privacy friendly targeting platform. Nano received £5.5m in capital investment from Maven Capital Partners, Clydesdale and Yorkshire Bank and existing [...]

• Intention and Precision to Reach Audiences: Q&A With Jed Hartman, Channel Factory

  5 years ago News

  

  Chief commercial & strategy officer at Channel Factory, Jed Hartman (pictured below), speaks exclusively to ExchangeWire about GroupM's recent Consumer Trust in Digital Marketing survey, emerging ad platforms, and advertising in the age of Corona. GroupM’s survey found that most consumers [...]

• Chemistry with Kindness: How Virtual Pitches Could Fix Pitching

  5 years ago News

  

  CEO of Brand Champions, Fiona Wylie (pictured below) writes exclusively for ExchangeWire about how virtual pitching could provide a viable solution for marketers and advertisers in a corona-addled world. Pitches never have been perfect. In 2018, research found that 61% of [...]

• Google Reverses Cookie Changes; Australian OOH Revenue Down 2.6%

  5 years ago News

  

  In today's ExchangeWire news digest: Google announces its plans to temporarily suspend and reverse its changes to cookies; Australian OOH revenue down almost 2.6% compared to Q1 2019; and location platform Foursquare merges with location-based marketing tool Factual. Google temporarily reverses [...]

• Senior DOOH Expert Jeremy Taylor Joins Anzu.io as VP EMEA

  5 years ago News

  

  Former DOOH.com managing partner Jeremy Taylor (pictured below) joins global in-game advertising platform Anzu.io as VP EMEA today [7 April 2020]. Taylor brings a wealth of expertise in digital and digital out of home (DOOH) advertising, having held senior planning [...]

• DoubleVerify Extends Media Quality Authentication to Pinterest

  5 years ago News

  

  DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today [6th April 2020] announced an integration with Pinterest that enables advertisers to authenticate ad viewability, as well as identify digital ad fraud and sophisticated invalid traffic [...]

• New EMEA Video Platform Union Launches in London

  5 years ago News

  

  Union, the new joint venture of 5 leading video technology providers has now launched to enable global brands to activate video campaigns on the sites that really matter to their local audiences. Union and its founding members PlayAD, Project Agora, [...]

• Google and Twitter Reverse Corona Ad Ban; Stuart McLennan Appointed Rakuten's APAC SVP

  5 years ago News

  

  In today's ExchangeWire news digest: Google and Twitter reverse corona virus ad ban; Rakuten Advertising appoints Dentsu Aegis Network's Stuart McLennan as its APAC senior vice president; and Screen Australia and SBS have announced the winners of their joint Online [...]

• IAS Report Finds UK Mobile Ad Performance Exceeds Global Benchmarks

  5 years ago News

  

  Integral Ad Science's (IAS) Media Quality Report for H2 2019 has revealed that the UK has outperformed global benchmarks in mobile ad quality. For the UK, viewability* of mobile web video inventory hit 70.7% in H2 2019, exceeding the 70% in-view [...]