Latest Stories

• Chemistry with Kindness: How Virtual Pitches Could Fix Pitching

  5 years ago News

  

  CEO of Brand Champions, Fiona Wylie (pictured below) writes exclusively for ExchangeWire about how virtual pitching could provide a viable solution for marketers and advertisers in a corona-addled world. Pitches never have been perfect. In 2018, research found that 61% of [...]

• Google Reverses Cookie Changes; Australian OOH Revenue Down 2.6%

  5 years ago News

  

  In today's ExchangeWire news digest: Google announces its plans to temporarily suspend and reverse its changes to cookies; Australian OOH revenue down almost 2.6% compared to Q1 2019; and location platform Foursquare merges with location-based marketing tool Factual. Google temporarily reverses [...]

• Senior DOOH Expert Jeremy Taylor Joins Anzu.io as VP EMEA

  5 years ago News

  

  Former DOOH.com managing partner Jeremy Taylor (pictured below) joins global in-game advertising platform Anzu.io as VP EMEA today [7 April 2020]. Taylor brings a wealth of expertise in digital and digital out of home (DOOH) advertising, having held senior planning [...]

• DoubleVerify Extends Media Quality Authentication to Pinterest

  5 years ago News

  

  DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today [6th April 2020] announced an integration with Pinterest that enables advertisers to authenticate ad viewability, as well as identify digital ad fraud and sophisticated invalid traffic [...]

• New EMEA Video Platform Union Launches in London

  5 years ago News

  

  Union, the new joint venture of 5 leading video technology providers has now launched to enable global brands to activate video campaigns on the sites that really matter to their local audiences. Union and its founding members PlayAD, Project Agora, [...]

• Google and Twitter Reverse Corona Ad Ban; Stuart McLennan Appointed Rakuten's APAC SVP

  5 years ago News

  

  In today's ExchangeWire news digest: Google and Twitter reverse corona virus ad ban; Rakuten Advertising appoints Dentsu Aegis Network's Stuart McLennan as its APAC senior vice president; and Screen Australia and SBS have announced the winners of their joint Online [...]

• IAS Report Finds UK Mobile Ad Performance Exceeds Global Benchmarks

  5 years ago News

  

  Integral Ad Science's (IAS) Media Quality Report for H2 2019 has revealed that the UK has outperformed global benchmarks in mobile ad quality. For the UK, viewability* of mobile web video inventory hit 70.7% in H2 2019, exceeding the 70% in-view [...]

• Peer39 and NewsGuard partner to help brands avoid fake news and untrustworthy sites

  5 years ago News

  

  News content accounts for nearly one out of every five targetable ad impressions online, creating a clear opportunity for advertisers looking to reach engaged consumers. Yet for all of the legitimate content available, fake news remains a scourge on the [...]

• LUMA reports fall in digital deals; IAS report reveals Australia's brand safety triumphs

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the world. In this edition: LUMA reports fall in digital deals; IAS report reveals Australia's brand safety triumphs; BidSwitch finds media buyers want direct path [...]

• Digiday's Lara O'Reilly on Coronavirus Ad Spend; Streaming; and Gaming

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Lara O'Reilly, Senior Correspondent, Digiday, to discuss the latest news in ad tech and martech. On this week’s episode: - There are countless news stories and [...]