Latest Stories

• Predictions 2020: The Service Layer

  6 years ago News

  

  As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is the [...]

• Predictions 2020: Digital Out-of-Home (DOOH)

  6 years ago News

  

  As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is digital [...]

• The Wires 2019: The Winners

  6 years ago News

  

  On Thursday 21st November, ExchangeWire held its third annual awards ceremony for The Wires, which saw 200 professionals from across ad tech and martech descend upon The Vaults, Waterloo, to celebrate the best in the business. Special guest Reggie Yates [...]

• Implementing a Native Advertising Strategy: Q&A with Mick Loizou, Verizon Media

  6 years ago News

  

  In this exclusive interview with ExchangeWire, Mick Loizou (pictured below), senior director, product marketing, international at Verizon Media, discusses the benefits of a implementing native advertising strategy, how such approaches can be tailored, and upcoming technologies set to bolster native [...]

• Integral Ad Science Acquires ADmantX; Digital Publishing Revenue Declines

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Integral Ad Science acquires ADmantX; digital publishing revenue declines; Ad-Lib raises USD$6m (£4.6m); Ocean Outdoor offers to purchase [...]

• ITV's Lara Izlan on Chrome, DTC Friday, and Disney Plus

  6 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O'Kane and Rachel Smith are joined by Lara Izlan, director of advertising data, ITV, to discuss the latest news in ad tech and martech. On this week’s episode: - Widely available on [...]

• ELEAGUE and Anzu.io Announce Strategic Global Partnership

  6 years ago News

  

  ELEAGUE and in-game advertising platform Anzu.io today announced a unique partnership that will elevate advertising in gaming and esports. Anzu has been redefining digital advertising by seamlessly integrating immersive ads into gameplay and introducing real-time data and programmatic to the [...]

• Placements.io Expands Into EMEA to Serve Growing Local Client Base

  6 years ago News

  

  Placements.io, a leader in revenue and billing management for media companies, today announced that the company is expanding into EMEA, starting with an office in London. The company is also announcing the appointment of Fleur Bennett as senior director of [...]

• Ad Tech and Privacy Compliance: Interview with Simon McDougall, ICO

  6 years ago News

  

  In June this year, The Information Commissioner's Office (ICO) released its Update Report into Adtech and Real-Time Bidding, which highlighted "systemic concerns" surrounding the compliance of RTB in upholding consumer privacy. Ahead of the fact-finding briefing to be held today, Tuesday [...]

• Bots Vs Brands – Battling Ad Fraud in the Age of Automation

  6 years ago News

  

  Writing exclusively for ExchangeWire, Peter Wallace (pictured below), commercial director of GumGum Europe, details how vigilance is required in the ongoing battle against ad fraud, where progress has been made, and how the industry needs to collaborate to deal with [...]