Latest Stories

• Sue Hunt on the Olympics, Criteo, and Quibi

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Sue Hunt, independent advisory consultant, to discuss the latest news in ad tech and martech. On this week's episode: - As concerns over the outbreak [...]

• Changing Attitudes Towards Walled Gardens vs. Open Web; Record TAG Recertifications

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Changing attitudes towards walled gardens vs. open web; record TAG recertifications; Criteo announces new traffic generation solution; M&C [...]

• COVID-19: Insights on Travel Impact

  5 years ago News

  

  With more than 118,000 infected as of March 10th, COVID-19 is having and will continue to have a significant impact on many industries. The travel industry is no exception, and in fact, maybe the hardest hit. Sojern has analysed the [...]

• Primis Earns TAG Certified Against Fraud Seal for Third Year Running

  5 years ago News

  

  For the third year in a row, Primis, an industry leader in video discovery technology, has officially been awarded recertification of the TAG Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal [...]

• MG Motor UK Makes In-Game Advertising Play in DiRT Rally 2.0, with Bidstack & TMWI

  5 years ago News

  

  MG Motor UK has become the first automotive manufacturer to champion in-game advertising in real-time. Working with leading native in-game advertising provider Bidstack, and digital marketing and media agency tmwi, has allowed MG to feature in Codemaster’s iconic DiRT Rally [...]

• M&C Saatchi Performance to Double Indonesia Team

  5 years ago News

  

  M&C Saatchi Performance, global digital media agency, consolidates its presence in the Asia Pacific region growing its Indonesia team by 2x. As well as its Jakarta office, the agency has offices across APAC, in Singapore, India and Australia. The first [...]

• Criteo Announces New Traffic Generation Solution

  5 years ago News

  Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world's marketers with trusted and impactful advertising, today announced global availability of its marketing solution for traffic generation, which helps advertisers connect with new audiences to drive engagement and increased [...]

• Does Programmatic Advertising Have a Targeting Problem? An Investigation

  5 years ago News

  

  In this exclusive article written for ExchangeWire, Stephen Byrne (pictured below), regional VP at smartclip, discusses whether programmatic advertising currently has a targeting problem, despite it supposedly being the primary advantage to the channel. Successful digital video advertising is based on [...]

• Integral Ad Science Names Lisa Nadler as Chief Human Resources Officer

  5 years ago News

  

  Integral Ad Science (IAS), the global leader in digital ad verification, today announced the appointment of Lisa Nadler as Chief Human Resources Officer. Nadler, who most recently served as Chief Human Resources Officer at Shutterstock, is a seasoned executive who [...]

• Crumbling Cookies will be Good for User Privacy. Next Task: Improving the Web Experience

  5 years ago News

  

  In this exclusive article written for ExchangeWire, Matthew Goldhill (pictured below), founder and CEO of Picnic Media, discusses how the recent moves to phase out the third party cookie will be a positive shift for consumer privacy, yet such moves [...]