Latest Stories

• CCPA Compliance Framework Released for Public Comment; Rubicon Project Acquires RTK.io

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: IAB & IAB Tech Lab release CCPA Compliance Framework for public comment; Rubicon Project acquires RTK.io; Broadsign and [...]

• ISBA's Steve Chester on Snapchat, Netflix, and Rebates

  6 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Steve Chester, director of media, ISBA, to discuss the latest news in ad tech and martech. On this week’s episode: - In a move thought [...]

• The German Programmatic & Martech Industry in 2019: Predictions and Reflections

  6 years ago News

  

  In the latest of a series of market overviews, ExchangeWire reviews the key trends coherent to the German programmatic and martech industry ahead of ATS Berlin 2019, and receives insight on the market from a range of media professionals. Key statistics - [...]

• Drive-to-Store is Here to Stay

  6 years ago News

  

  Writing exclusively for ExchangeWire, Rose Shorter (pictured below), agency group head at S4M, discusses how spending in drive-to-store advertising is set to rise in the next four years, as well as the host of benefits associated with embracing the medium. Let [...]

• Broadsign and AdQuick Announce Partnership

  6 years ago News

  

  Broadsign, a leading digital out-of-home (DOOH) marketing platform, and AdQuick.com, the out of home (OOH) advertising software company backed by Reddit co-founder, Alexis Ohanian, have partnered to integrate the AdQuick platform with the Broadsign Reach SSP. The integration allows media [...]

• What Does the End of Cookies Mean for Digital Advertising?

  6 years ago News

  

  GDPR was announced in April 2016, with The Economist subsequently reporting that data is set to become more valuable than oil. Since coming into effect, it has drawn people’s attention to the value of their data, as well as their [...]

• Impact Announces Discovery for Finding, Identifying, and Authenticating Influencers and Other Partners

  6 years ago News

  

  Impact, a global leader in Partnership Automation, today announced the Partnership Cloud’s new Enhanced Discovery capability, enabling organisations to search a wide net of influencers (spanning different social networks), mobile app partners, content creators, premium publishers, and more. The solution [...]

• Is it Time for Publishers to Reconsider the Brand Safety Value Proposition?

  6 years ago News

  

  In this exclusive article for ExchangeWire, Pete Wallace (pictured below), commercial director at GumGum Europe, discusses how techniques once solely applied towards the goal of brand safety can now be used for sophisticated contextual targeting, to the benefit of publishers.   What [...]

• Rubicon Project Acquires RTK.io

  6 years ago News

  

  Rubicon Project, the global exchange for advertising, today announced the acquisition of RTK.io, a leading provider of tools and services that bring simplicity and control to header bidding for publishers. RTK’s solution is built on Prebid, the same open source framework [...]

• Swetha Ganesan Joins Placements.io as Director of Solutions Consulting

  6 years ago News

  

  Placements.io, the revenue management system for publishers, today announced that veteran digital advertising industry alumna Swetha Ganesan has joined the company as Director of Solutions Consulting. Ganesan will be responsible for leading the growing Solutions team while also on-boarding new [...]