Latest Stories

• Categorising Cookies for Transparency: Q&A with The AOP & The Media Trust

  6 years ago News

  

  The programmatic industry, and the use of cookies, has for many years been a systemically opaque business, which has led to concern for publishers as their sites are populated by a range of unknown cookies. To that end, earlier this [...]

• Sixty-Two Percent of Consumers Report Better Online Ad Experience; 4C Launches Source-of-Truth Attribution

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: 62 percent of consumers report a better experience with online ads than a year ago; 4C launches [...]

• Teads Signs Exclusive UK Partnership with TI Media

  6 years ago News

  

  Teads, the global media platform, today announces an exclusive UK partnership with TI Media to deliver inRead advertising technology. Under the partnership, Teads will implement both video and viewable display advertising via Teads demand across all TI Media’s premium brands, with [...]

• Marketing Town Launches New Brand Identity as it Celebrates Five Years of Success

  6 years ago News

  

  Marketing Town, the award-winning lead generation and affiliate platform, announced today its new brand identity. Formally Tech Essence, the launch of the new name, brand, and website follows the company’s impressive growth and development. Since its launch in 2014, Marketing Town [...]

• The Potential of Performance Marketing: Q&A with Ken Leren, Marketing Town

  6 years ago News

  

  Writing exclusively for ExchangeWire, Ken Leren, founder at Marketing Town discusses the misconceptions that surround performance marketing, the advantages of spending through these channels, and how emerging technologies will build upon the sector's successes. What are the main benefits of performance [...]

• How Marketers Can Benefit From the Digital Out-of-Home Revolution

  6 years ago News

  

  In this article for ExchangeWire, Hannah Thompson, programmatic account director at Tug, espouses the virtues of DOOH, how marketers can remain on the correct side of regulations, and how ads should be correctly contextualised. No more dirty old billboards plastered with [...]

• The Ozone Project Partners with ADmantX; Broadsign partners with Place Exchange

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: The Ozone Project selects ADmantX to power the contextual classification of its content; Twilio SendGrid adds advertising channels [...]

• Heineken's Ron Amram on Apple News, Gin Lane & Pinterest

  6 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's Rachel Smith & Lindsay Rowntree are joined by Ron Amram, global media lead, The Heineken Company, to discuss the latest news in ad tech and martech. On this week's episode: - Apple News [...]

• ZEE5 Partners with Minute.ly; Alibaba & WPP Among Leading Companies in GlobalData Internet Advertising Theme

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: ZEE5 partners with leading AI Video enhancement startup Minute.ly to boost watching experience for tens of millions [...]

• The Ozone Project Selects ADmantX to Power the Contextual Classification of its Content

  6 years ago News

  

  ADmantX, a leading data provider of natural language processing (NLP) cognitive semantic-based solutions, today announces a partnership with The Ozone Project, following a competitive pitch. The data provider will utilise its advanced contextual classification capabilities to help the publisher-owned advertising [...]