Latest Stories

• Weekly Focus APAC: JD.com Seeds Food Production Business with Hydroponic Plant

  6 years ago News

  

  In this edition of Weekly Focus APAC: JD.com Seeds Food Production Business With Hydroponic Plant; Alibaba Signs Up Belgium in E-trade Pact; Grab Brings Mobile Wallet to Philippines; and Frasers Property Builds Partnership with Honestbee & EZ-Link. JD.com Seeds Food Production [...]

• Experts Explain Why 2019 Will Be a Crucial Year for Audio

  6 years ago News

  

  ExchangeWire has asked hundreds of industry thought leaders what they believe 2019 will hold for the digital advertising industry. Today's topic is audio. Will 2019 be 'the year of audio'? Industry experts predict. Move over AI, it's audio's turn "Some say 2019 [...]

• Uber’s Subscription Launch Is a Glimpse of Direct-to-Consumer Brands’ Future

  6 years ago News

  

  When Uber launched a new subscription service earlier this month, it joined a long list of digital brands that have sought to drive long-term loyalty using a subscription model. Whilst 'Uber Ride Pass' is currently only being trialled in five [...]

• S4 Capital PLC Merger with MightyHive, Inc.; App-ads.txt Released for Public Comment by IAB Tech Lab

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: S4 Capital plc Merger with MightyHive, Inc.; App-ads.txt Released for Public Comment by IAB Tech Lab; Global Eagle Brings [...]

• InfoSum's Nick Halstead Discusses S4 Capital's Strategy, Transparency in Germany & the Cookie's Future

  6 years ago Podcast

  

  On this week's The MadTech Podcast, ExchangeWire's CEO, Ciaran O'Kane, and head of content, Lindsay Rowntree, are joined by Nick Halstead, founder and CEO of InfoSum (and inventor of the retweet button), to discuss the latest madtech news and trends. On [...]

• Driving Continued Innovation in Digital Display

  6 years ago News

  

  In their latest piece with ExchangeWire, the IAB’s Display and Data Steering Group – in particular PubMatic, Zenith, and Rubicon Project – discuss the latest trends and why innovation is so important for both consumers and brands. ExchangeWire: What are the [...]

• Infinitive's Fiona Davis Discusses Apple, Amazon, WPP & Audio

  6 years ago Podcast

  

  On this week's The MadTech Podcast, ExchangeWire's COO, Rachel Smith, and head of content, Lindsay Rowntree, are joined by Fiona Davis, MD international, Infinitive, to discuss the latest madtech news and trends. Davis discusses: - Amazon's route to advertising dominance - Apple's stranglehold [...]

• ID5 at Scale in Europe, Rolling Out Its Shared ID Infrastructure Globally in 2019; Amazon Prime Video Seeks Agency Amid European Expansion

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: ID5 at Scale in Europe, Rolling Out Its Shared ID Infrastructure Globally in 2019; Amazon Prime Video [...]

• Malicious Activity Is More Hardcore in Programmatic: Q&A with Amnon Siev, CEO, GeoEdge

  6 years ago News

  

  As spend in programmatic advertising continues to increase, so does the opportunity for cyber criminals to make more money out of it. How do publishers protect their assets and not jeopardise the experience of their users? ExchangeWire speaks with Amnon [...]

• The Changing State of Programmatic Inventory in the UK

  6 years ago News

  

  Following the launch of their latest whitepaper on the state of programmatic inventory in the UK in the fourth quarter of 2018, James Diba, senior client partner, The Programmatic Advisory, shares the key insights from the report, and what these [...]