Latest Stories

• The US and European Video Markets: Q&A with Stephane Coruble, RTL AdConnect

  6 years ago News

  

  Spending on digital video is continuing to accelerate, fuelled by DTC ad buyers, advanced TV and new ad formats. However, despite clear opportunities in video on both sides of the Atlantic, the European market is highly fragmented in terms of [...]

• Where Are Ad Budgets in the Asia Pacific Travel Industry Heading To?

  6 years ago News

  

  While ad tech is a global endeavour which supports an innumerable number of industries, from fashion to beverages, it is important to remember a 'one-size-fits-all' approach may not be appropriate. For example, the global travel market is continuing to bloom, [...]

• Catch Up on Brand Transparency or Face the Consequences

  6 years ago News

  

  Brand transparency, alongside audience engagement, is more important than ever at a time when companies can build huge profiles through social channels and word-of-mouth, as demonstrated by the continual rise of DTC brands. Writing exclusively for ExchangeWire, Sergio Valente (pictured [...]

• Taptica International Rebrand Reflects Video Advertising Leadership; Bidstack Reveals Results of Independent Study by Lumen Research

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Taptica International rebrand reflects video advertising leadership; Bidstack reveals results of independent study by Lumen Research; digital ad [...]

• Intel's Rohan Kamra Discusses Verishop, Apple's Need for Innovation and Google's Private Join and Compute

  6 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's Rachel Smith and Lindsay Rowntree are joined by Rohan Kamra, regional marketing manager, Asia Pacific & Japan, Intel, to discuss the latest news in ad tech and martech. On this week's episode: - [...]

• Taptica International Rebrand Reflects Video Advertising Leadership

  6 years ago News

  

  Tremor International Ltd (AIM: TRMR), a global leader in advertising technologies, today announced that it has rebranded, changing its name from Taptica International to Tremor International, positioning itself as one of the leading independent video advertising companies in the US. [...]

• The Promise of Programmatic: Q&A with Steve Wing, Rubicon Project

  6 years ago News

  

  In this Q&A, Steve Wing (pictured below), managing director, UK, Ireland and Nordics at Rubicon Project, industry veteran, and runner up for Ad Tech Personality of the Year 2018, speaks with ExchangeWire about his role, his hopes for the industry, [...]

• Bidstack Reveals Results of Independent Study by Lumen Research

  6 years ago News

  

  Bidstack Group (LSE:BIDS), the native in-game advertising group, has announced the results of an independent study which used eye tracking technology to measure and predict visual engagement with advertisements across several of its gaming titles. The study was carried out by [...]

• Cannes Review 2019: Diversity & Creativity in the Flurry Français

  6 years ago News

  

  Cannes Lions 2019 has come to a close, bringing an end to this year’s menagerie of yacht-hopping, deal-making, and bread-breaking. Whether you are back in the office, having swapped rosé for Arabica, or enjoying insight from ATS Singapore, here’s a [...]

• MediaMath Partners With Rubicon Project and Havas; Triton Digital Integrates Centro’s Basis Platform

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: MediaMath partners with Rubicon Project and Havas to re-imagine the supply chain; Triton Digital integrates Centro’s basis platform [...]