Latest Stories

• S4 Capital plc Appoints Michel de Rijk as CEO APAC; Zenith’s Programmatic Marketing Forecasts

  7 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: S4 Capital plc Appoints Michel de Rijk as CEO APAC; Zenith’s Programmatic Marketing Forecasts; MightyHive Opens New Office in Stockholm; TimeOne - [...]

• Infectious Media's Martin Kelly on GDPR, Walled Gardens & Publisher Monetisation

  7 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's CEO and head of content, Ciaran O'Kane and Lindsay Rowntree, are joined by Martin Kelly, co-founder and CEO of Infectious Media, to discuss GDPR, the walled gardens, publisher monetisation, and why [...]

• Q&A: Reality Clash & the Arrival of Blockchain-Powered AR

  7 years ago News

  

  Reality Clash is an in-development mobile AR shooter that integrates blockchain, cryptocurrencies, dynamic in-game advertising, and geo-mapping technology into the gameplay experience it offers. Yes... there are a lot of tech buzzwords in that opening line. We'd only need to throw [...]

• Forget Blockchain; We Need Transparency

  7 years ago News

  

  In this piece, Daniel Spears (pictured below), programmatic director, The Guardian, explains why achieving transparency is going to be tough, no matter how much marketers demand it, because of 'opacity by design'. There is a solution, and it all starts [...]

• Preparing for the Future Consumer with DTC: Q&A with MediaCom

  7 years ago News

  

  The direct-to-consumer (DTC) business model is something on most retailers' minds at the moment. Here, we talk with Liam Brennan, global director of innovation, MediaCom, to discuss how seriously traditional brands should be taking the DTC revolution, how best to incorporate it [...]

• Weekly Focus APAC: SEA E-Commerce Market to Hit £17.92bn

  7 years ago News

  

  In this edition of Weekly Focus APAC: SEA E-Commerce Market to Hit £17.92bn; Mobile to Outpace Desktop Online Sales; Carousell Deploys Visa Sensory Payment Technology; and Global Trade Wars Threat to APAC Economic Growth. SEA E-Commerce Market to hit £17.92bn The [...]

• 'Non-Intrusive' Programmatic Advertising: The Future of AR & VR Monetisation?

  7 years ago News

  

  This week UK monetisation outfit Admix revealed that it had secured an impressive USD$2.1m (£1.63m) in funding to further develop its AR and VR advertising platform. As reported by Tech.EU, Admix was only founded in 2017, with a focus on allowing [...]

• Mobile eSports as a Tool to Aquire & Retain: A Primer

  7 years ago News

  

  You don't need to be a devoted games industry observer to have noticed something of the recent rise of eSports. Organised competitive gaming has been around along time, of course. eSports' nascent form was forged in the earliest arcade gaming tournaments [...]

• eBay Advertising Announces New Offer to Boost ‘Shopper Insights & Influence’; Travel Tech Company Sojern Announces Financing Round Led By TCV

  7 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: eBay Advertising Announces New Offer to Boost ‘Shopper Insights & Influence’; Travel Tech Company Sojern Announces Financing [...]

• Adweek's Ronan Shields Discusses Facebook, Snapchat & Alibaba

  7 years ago Podcast

  

  In this week's episode of The MadTech Podcast, ExchangeWire's CEO Ciaran O'Kane and COO Rachel Smith, are joined by Ronan Shields, ad tech reporter, Adweek, to discuss the latest news in the world of madtech. Shields discusses: - Facebook's growing troubles and their comeback [...]