Latest Stories

• UK Marketing Budgets See Shallow Rebound: IPA Bellwether Q4 2024  

  1 year ago News

  

  In light of the insights revealed by the latest IPA Bellwether Report, what should marketers bear in mind as they lean into 2025? We asked experts from across the ad tech industry.  Rewinding to the final quarter of last year, the [...]

• The Trade Desk to Acquire Sincera; Elon Musk Adds Defendants to Lawsuit Against Advertisers While US Sues Him over Twitter Stock Purchase

  1 year ago News

  

  News in brief: The Trade Desk to Acquire Sincera; T-Mobile Acquires Vistar Media; Elon Musk Ads Defendants to Lawsuit Against Advertisers; Elon Musk Sued over Twitter Stock Purchase Latest Ad Tech Acquisitions The Trade Desk plans to acquire ad tech company [...]

• 2025 Predictions: OOH, DOOH, and Beyond

  1 year ago News

  

  As the advertising landscape continues to evolve, 2025 promises to be a transformative year for out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (PDOOH). These channels, long recognised for their ability to captivate audiences in public spaces, are now [...]

• CMA Launches Google Search Investigation; TikTok Denies Sale to Elon Musk while Users Migrate to RedNote; Indonesia Plans Social Media Age Restrictions 

  1 year ago News

  

  News in brief: CMA Launches Google Search Investigation; TikTok Denies Discussion of Sale to Elon Musk While Users Migrate to Red Note; Indonesia Plans Social Media Age Restrictions  CMA Launches Google Search Investigation On Tuesday, the UK’s Competition and Markets Authority launched [...]

• What is the Future of Brand Safety on Meta's Platforms?  

  1 year ago News

  

  What could Meta’s decision to scrap fact-checking on its social media platforms mean for the ad industry? We look at the changes announced by Meta, examining how its brand safety could be impacted and how this could affect advertisers and [...]

• Meta and Amazon Distance Themselves from DEI; Venu Sports Streaming Cancelled; Apple UK Antitrust Trial Begins

  1 year ago News

  

  News in brief: Meta and Amazon Distance Themselves from DEI; Venu Sports Streaming Cancelled; Apple UK Antitrust Trial Begins Meta and Amazon Distance Themselves from DEI Meta has decided to terminate its diversity, equity and inclusion (DEI) programmes, reports Axios. A memo [...]

• Disney Launches New Ad Tech Tools; TikTok Rolls Out Message Ads in APAC; Google Tests AI Podcast Feature for News  

  1 year ago News

  

  News in brief: Disney Launches New Ad Tech Tools; Google Tests AI Podcast Feature for News; TikTok Rolls Out Message Ads in APAC  Disney Launches New Ad Tech Tools At its fifth annual Global Tech and Data Showcase last week, Disney announced [...]

• Total Media’s Kieren Mills on Reuters’ Partnership with Gannett, Growth in Streaming Advertising and Netflix’s Sports Success 

  1 year ago Podcast

  

  In this MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and Kieren Mills, head of broadcast at media agency Total Media to look at the latest in publishing and streaming. They discuss Reuters’ recent partnership [...]

• The Stack: Meta to End Fact-Checking While X’s Content Moderation Comes Under Further Scrutiny; Japan Announces Action Against Google    

  1 year ago News

  

  This week on The Stack: Meta to End Fact-Checking While X’s Content Moderation Comes Under Further Scrutiny; WWE’s Netflix Debut; Japan Announces Action Against Google    Meta shocked many this week by announcing the end of fact-checking for its social media platforms, [...]

• "The CTV environment is particularly challenging": Samba TV's Jay Fowdar on Omni-channel Effectiveness

  1 year ago News

  

  We meet with Jay Fowdar, VP of customer success at Samba TV, in this interview to discuss ongoing challenges in omni-channel planning.  Jay also shares insights into how first-party data that leverages TV viewership data and postcodes is an innovation that [...]