Latest Stories

• US Rollout of Netflix Ad Stack Set for April; UK Introduces New Online Safety Regulations for Tech Firms; UK Creatives Seek Copyright Protections from AI

  7 months ago News

  

  News in brief: US Rollout of Netflix Ad Stack Set for April; UK Introduces New Online Safety Regulations for Tech Firms; UK Creatives Seek Copyright Protections from AI US Rollout of Netflix Ad Stack Set for April Netflix’s in-house ad tech stack [...]

• Exciting Event Announcement: MadTechMoney Joins Forces with ATS London

  7 months ago News

  

  ExchangeWire is thrilled to announce that FirstPartyCapital’s MadTechMoney event will now be featured as a part of ExchangeWire's prestigious ATS London! MadTechMoney has been a cornerstone event for the ad tech and martech communities, bringing together founders, private equity, venture capital, [...]

• ITV Partners with YouTube; Warner Bros to Split Streaming and TV Businesses; Barb Tool Overestimates Broadcaster Reach 

  7 months ago News

  

  News in brief: ITV Partners with YouTube; Warner Bros to Split Streaming and TV Businesses; Barb Tool Overestimates Broadcaster Reach  ITV Partners with YouTube ITV has partnered with YouTube’s partner programme, bringing its library to viewers through the video platform. A dedicated [...]

• TBWA/MCR on Charity Advertising and Connecting with Consumers through Humour 

  7 months ago Podcast

  

  In this podcast special, we’re joined by executive creative directors Lisa Nichols and Gary Fawcett, and senior planner Emily Adams at TBWA/MCR to discuss a campaign created for Blesma, a charity which raises money for limbless veterans.  They expand on the [...]

• The Stack: Omnicom Acquisition Rocks Industry; TikTok’s Last Hope to Beat US Ban 

  7 months ago News

  

  This week on The Stack: Omnicom Acquisition Rocks Industry; TikTok’s Last Hope to Beat US Ban; Today's MadTech Daily Undoubtedly, the biggest news of the week for the ad tech industry was Omnicom’s acquisition of Interpublic Group. The deal was [...]

• Nexxen Reports CTV Growth in EMEA, Further Expands U.K. Teams

  7 months ago News

  

  Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today (December 12th, 2024) announced significant growth in CTV revenue across EMEA, as well as the enhancement of its business development and regional sales teams [...]

• The GumGum Platform™ Achieves Global SOC 2 Compliance

  7 months ago News

  

  GumGum, the contextual-first technology leader transforming digital advertising with AI-powered, non-invasive data and media solutions, is proud to announce that it has achieved SOC 2 compliance for the GumGum Platform™ and its core offerings — GumGum Contextual, GumGum Attention, and [...]

• "Data should always be in service of delivering better outcomes.": Q&A with Vincent Niou, Skeleton Key

  7 months ago News

  

  Accompanying the launch of The State of Data and Tech Maturity for Brands in APAC, we speak to Vincent Niou, founder of Skeleton Key to discuss key findings from the report, how brands can take action upon these insights, and [...]

• Skyscanner Launches Advertising Platform; Over 1bn Hours of YouTube Streamed Daily on TV; Apple Rolls Out ChatGPT Integration  

  7 months ago News

  

  News in brief: Skyscanner Launches Advertising Platform; Over 1 Billion Hours of YouTube Content Streamed Daily on TV; Apple Rolls Out ChatGPT Integration   Skyscanner Launches Advertising Platform Skyscanner is the latest company to announce the launch of an advertising platform. With the [...]

• ID5 & OpenX Partnership Delivers a 58% Increase in Reach for Safari Traffic

  7 months ago News

  

  OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, and ID5, the market-leading identity provider for digital advertising, today (December 11th, 2024) announced a solution to expand reach even in traditionally unaddressable environments such as Safari, Firefox, and [...]