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The More We Can Predict, The Better We Can Deliver: Q&A with Haylee Adkins, Global Head of Client Strategy, Drawbridge
Data alone doesn't make marketing relevant. With personalisation at the top of many marketers' lists, cross-device identity-based marketing is gaining traction. ExchangeWire chats with Haylee Adkins (pictured below), global head of strategy, Drawbridge, about the developments in ID-based marketing and how [...]
The Trade Desk Expands Trading Academy; Immersv Closes USD$10.5m Series A Financing
ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: The Trade Desk expands its Trading Academy curriculum; Immersv closes USD$10.5m Series A financing; ADYOULIKE partners with AppNexus; and DOOH publisher Gloss Media [...]
4 Ways Marketers Can Put Dark Data in the Limelight
What if you walked through the British Museum in the dark? You’d probably get lost among the mummies or fumble through the gift shop; you’d likely skip entire rooms and exhibitions, walking straight past the Rosetta Stone, and overlook other [...]
Vale Bets on Digital to Impact Shareholders; The Most Valuable Keywords in LATAM
This week’s LATAM Roundup brings the following stories: Mining company Vale drives the process of converting its actions with digital campaigns; PwC Argentina and Think-Tanks present PwC Digital Services; SEMrush lists the most expensive keywords in AdWords campaigns; and ZAP [...]
What Are You Forgetting When Developing Your Mobile Advertising Strategy?
We have found ourselves at a point in time when people are so incredibly distracted that it becomes infinitely harder to grasp their attention. The minefield of consumer attention is a hard one to navigate; and those who are successful [...]
How Can B2B Marketers Successfully Drive Customer Experience?
The explosion of new marketing technology over the past decade has not only led to organisations improving their customer experience, but has also led to an expectation from customers to have a good experience. With B2C leading the way, in [...]
Looking Ahead to Ad Tech’s Monster Week in Europe
For one week every year the global ad tech community descends on London and Cologne to feast on product releases, ad tech rumour, and granular content. This year, it all starts in London on Monday, 11 September, with the world’s most-respected [...]
Publisher unterliegen Eyeo vor Gericht; Plista und Jivox kooperieren
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Eyeo setzt sich vor Gericht gegen Publisher durch; Plista und Jivox kooperieren; Nielsen Ad Ratings Benchmarks; und Fünf Fragen an Oliver Hülse, Integral [...]
The Rise of AI in Programmatic Advertising
Elon Musk is all for it, Mark Zuckerberg warns of its dangers – and, as if to prove the point, Facebook recently had to shut down parts of their AI experiment after chatbots had become too clever and invented their [...]
The Rise of Programmatic E-Commerce
Retargeting has always been used as an efficient tactic for e-commerce campaigns, but can brands use programmatic to replicate retargeting success for prospecting and user-acquisition? Writing exclusively for ExchangeWire, George Levin, CEO and co-founder, GetIntent, explains the advantages of using [...]
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