Latest Stories

• The Rise of Connected Entertainment

  8 years ago News

  

  We are living in the era of connected entertainment. Media companies have been quick to pounce on the second-screen phenomenon, where viewers watching a TV show are consuming supplementary content and applications simultaneously via their phones and tablets to create [...]

• How Universities Are Using Location Data to Recruit Top Talent Like Businesses

  8 years ago News

  

  Using location data helps advertisers target specific audiences for advertising, but now this data is being utilised by universities for recruiting purposes. Writing exclusively for ExchangeWire, Nate John-Grose (pictured below), sales manager, Blis, talks about how universities are finding new [...]

• Certification for Media iQ; FastPay Buys AnchorOps

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Certification and NAI membership for Media iQ; FastPay and AnchorOps to merge; ABC accreditation for Integral Ad Science; Deep learning for new recommendation [...]

• Digital Publishing: What Does the Future Hold?

  8 years ago News

  

  Matching our fast-paced lifestyles and expectations, digital subscriptions to a variety of media sources have become increasingly attractive as an alternative way of delivering news. But as the industry stabilises, like print, online publications are reaching scale and hitting new [...]

• The Consultancy is Additive to the Marketer/Agency Relationship: Q&A with Wayne Blodwell, The Programmatic Advisory

  8 years ago News

  

  Wayne Blodwell (pictured below), founder and CEO of The Programmatic Advisory, speaks with ExchangeWire about the service layer, the changing relationships between agencies and marketers, and the impact of the increasing prevalence of consultancies on these relationships. ExchangeWire: You’ve recently set [...]

• Europe a Strong Growth Market for Premium Video; Marketers Intimidated by Mobile Programmatic

  8 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Europe a strong growth market for premium video; Marketers intimidated by mobile programmatic; [...]

• Why the GDPR Can’t Come Soon Enough for Marketers

  8 years ago News

  

  GDPR – an abbreviation that, depending on the marketer, gets hearts racing or eyes rolling when heard. This is because marketers generally fall into two camps, those who fear GDPR will destroy their way of life (hence the quickened heartbeat) [...]

• Blockchain Buzz Could Overshadow the Benefits: Q&A with IAB Working Group Co-Chairs

  8 years ago News

  

  Blockchain is already changing the way global industries perform transactions and share data. And now, the IAB Tech Lab is kicking off a Blockchain Working Group to explore ways to leverage blockchain to improve efficiency and value realisation in digital [...]

• Now & Next: Deep Learning

  8 years ago News

  

  As our reliance on artificial intelligence (AI) grows, so do expectations that computers will come up with solutions for increasingly complex problems. In order to sate our appetite for AI, deep learning is coming to the fore. This edition of [...]

• India Mobile Ad Spend to Grow 85%; APAC Game Developers Tap Ads for Better Monetisation

  8 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: India mobile ad spend to grow 85%; APAC game developers tap ads for better monetisation; AU OOH [...]