Latest Stories
The GDPR Will Drain the Ad Tech Cookie Pool
While the EU’s General Data Protection Regulation (GDPR) and its 'baby sister', the ePrivacy Regulation, may be full of ambiguous, legal jargon, one thing is clear: if you collect data from EU citizens, then your world is going to look [...]
Programmatic 2.0 Must Help APAC Marketers with Data & Integration
If there is one thing Asian marketers want out of programmatic, it is help with integration and data insights. With so much focus now on analytics, marketers will need a way to tie all the data together to drive more [...]
Consultancies Have Huge Opportunity in Programmatic, But Only If They Buy These Ad Tech Companies
Consultancies have been busy acquiring creative agencies and leveraging their existing end-to-end relationship with clients to build market share in digital marketing. Deloitte, IBM, Accenture, and McKinsey are all building internal capabilities to attract more business from brand marketers. Creative seems [...]
How Marketers Can Navigate the World of Advanced Television
As consumers are watching more and more content across multiple devices, advertisers are trying to figure out the best way to effectively find, and get in front of, valuable audiences with Advanced TV buying. Writing exclusively for ExchangeWire, Jay Prasad [...]
RedeTV! & Cadreon Launch Programmatic TV Ads in Brazil; IgnitionOne Debuts in Colombia, Argentina & Ecuador
In this week's LATAM round up: the Brazilian broadcaster RedeTV! and Cadreon automated TV advertising starting with a Unilever campaign; IgnitionOne debuts in Colombia, Argentina, and Ecuador less than a year of opening new offices in Mexico, investing in their expansion in [...]
Agentur-Gütesiegel vom BVDW; Evania Video und Fraudlogix kooperieren
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Neues Programmatic-Gütesiegel für Agenturen vom BVDW; Evania Video und Fraudlogix kooperieren; Fyber bringt neue Demand-orientierte Nutzeroberfläche; und Fünf Fragen an Volker Ballueder, Rocket [...]
The Rise of Digital Brings Diversity of Inventory
The advent of header bidding has unlocked huge amounts of inventory in the desktop space, revolutionising the playing field for buyers and sellers alike. It is an area with a great deal of energy surrounding it; but the market should [...]
'Ad Tech Personality of the Year 2017' is Now Open for Entry
ExchangeWire announces the launch of 'Ad Tech Personality of the Year 2017'. Now in its third year, the award recognises an individual who has made a significant impact on the ad tech industry. Previous winners are Jay Stevens, currently CRO of Adform, and [...]
JICWEBS Anti-Ad-Fraud Certification; Acquisitions for OpenX
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: JICWEBS opens new anti-ad-fraud certification; OpenX buys Mezzobit and PubNation; Adyoulike and The Trade Desk partner; Evania and Fraudlogix cooperate; Triton and OMS [...]
Inventory Assurance & the Adoption of ads.txt
The IAB-approved text file, ads.txt, that aims to prevent unauthorised inventory sales, has been created to increase transparency in the programmatic advertising ecosystem. J. Allen Dove (pictured below), CTO, SpotX, talks about both the limitations and solutions of implementing ads.txt, [...]
Popular Tradertalks
Latest Posts
-
The Stack: AI and Ad Tech Under Scrutiny -
Digest: US Court Backs Anthropic on AI Training Copyright; Japan FTC Penalises Dentsu Over Olympic Bids; Mobile Tops TV in UK Screen Habits -
You Do You. AI Will Do the Rest. -
Digest: CMA Proposes Search Overhaul to Curb Google’s Dominance; FTC Intervenes in $13.5bn Omnicom-IPG Merger -
Digest: Google Offers Search Overhaul to Dodge EU DMA Fine and Pulls Out of Deal with Aussie Publishers; Apple Mulls Perplexity AI Acquisition
Follow ExchangeWire