Latest Stories

• TV Ads Have Diminishing Influence in AU; China Video Ads Climb to £966m in 1Q2017

  8 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: TV ads have diminishing influence in AU; China video ads climb to £966m in 1Q2017; AU small [...]

• Uptake of Ads.txt is Slow; Header Bidding is Thriving in Mobile Channels

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Uptake of ads.txt is slow, according to GetIntent; PubMatic's QMI report shows header bidding is thriving in mobile channels; LaterPay launches in [...]

• A Brand Safety SLA Really Must Execute to 99.999% Reliability: Q&A with John Snyder, CEO, Grapeshot

  8 years ago News

  

  Whilst 'context' has been sidelined in the past, it is experiencing a renaissance and now finds itself right at the centre of brand safety and agency concerns, as John Snyder, CEO and co-founder, Grapeshot, explains. Speaking exclusively with ExchangeWire, Snyder [...]

• APAC Publishers Slow to Turn Up Video Content

  8 years ago News

  

  Advertisers and agencies want more video content, but few publishers in Asia-Pacific are scaling up to meet the increased demand over concerns about cost and complexity. Eager to reduce their dependence on YouTube, marketers in the region are keen to seek [...]

• The Launch of Facebook's 'Watch' Will Give Users Fewer Reasons to Leave Its Platform

  8 years ago News

  

  Last week (9 August) Facebook announced the launch of 'Watch', its home for original video content produced by partners. Designed to be a portal for snackable video content, the launch of Facebook Watch could make it a real competitor to the likes [...]

• Programmatic Grows by 71% in Ecuador; El Tiempo Colombia Reaches US Market with Ad Tech

  8 years ago News

  

  This week’s LATAM Roundup brings the following stories: Even though Latin America represents only 3% of the entire programmatic market, it has the highest growth rates, which include Ecuador’s (71.5%); El Tiempo Colombia increases programmatic investments, now accountable for roughly 15% [...]

• Ad Requests am Abend; EVSG startet Viewability-Standardisierung

  8 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Abendstunden gehören der Mobile-Nutzung; Standardisierungsvorstoß der EVSG; Integral Ad Science wird rezertifiziert; und Fünf Fragen an Kate Owen, Digital Element. Meiste Ad Requests am [...]

• AI & Advertising: Measurement of the Future

  8 years ago News

  

  AI is slowly creeping into all aspects of our lives – retailers are introducing chatbots, stock market shares are traded algorithmically, and driverless cars are in the final testing stages. We’ve already seen programmatic trading change the ad industry completely [...]

• Taptica Buys Tremor Video DSP; Bitposter Launches Direct Marketplace

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$50m (£38.5m) for Tremor Video's DSP; Bitposter Direct Marketplace; ABC accreditation for Integral Ad Science; European Viewability Certification Framework; QDOT goes Uruguay; [...]

• Snap's Q2 Earnings Report Fails to Meet Expectations

  8 years ago News

  

  Snap (NYSE: SNAP) had a disappointing start on Wall Street, and yesterday (10 August) Snap Inc. Q2 2017 results missed analysts' expectations. Financial results for the quarter, ended 30 June, reveal the messaging app has 173 million active users, versus expectations of [...]