Latest Stories

• Outstream Video Formats Continue to Grow: Q&A with Jerem Febvre, Sublime Skinz

  8 years ago News

  

  Advertisers want to tell their stories with video advertising; and the latest auto-playing, outstream ad units are giving brands increased exposure with extremely high viewability. As the use of outstream continues to grow, Jerem Febvre (pictured below), co-founder and president, [...]

• Publishers Need to Fight Fake News with an Arsenal of Diverse Revenue Streams

  8 years ago News

  

  There is a fundamental conflict between what drives publisher revenue and what represents responsible journalism. Writing exclusively for ExchangeWire, Alicia Navarro (pictured below), CEO and co-founder, Skimlinks explains that, as Facebook and Google’s duopolistic powers increase and absorb over 85% of all [...]

• Combatting Fraudulent Traffic for Better Campaign Health: Q&A with Rich Kahn, eZanga

  8 years ago News

  

  Fraudulent traffic has been around for ages, and continues to be perpetuated with the growth of online advertising. As Rich Kahn (pictured below), CEO, eZanga explains, advertisers need continued education and technology to tackle this neverending problem and eliminate this [...]

• Why Affectv’s Success Wasn’t Affected by the Limitations of Traditional Lenders

  8 years ago News

  

  In today’s fast-moving world of digital media, being a leader in predictive marketing doesn’t make securing bank credit lines any simpler. In fact, rapid growth has been known to scare off traditional lenders. In this piece, Matt Byrne (pictured below), [...]

• APAC Marketers Need AI & Data to Handle Complex Customer Journey

  8 years ago News

  

  Consumers in Asia are more willing to spend time researching products to find the right brand that works for them, which paves the way for companies to build long-term relationships with their customers. The region, however, also is widely disparate with [...]

• 'Project Owl': Google Launch New Quality Improvements – But Do They Go Far Enough?

  8 years ago News

  

  Google announced their latest set of quality improvements for search, nicknamed 'Project Owl', following recent criticism around the promotion of fake news and problematic Featured Snippets. Writing exclusively for ExchangeWire, Simon Schnieders, founder and CEO, Blue Array, asks whether the changes [...]

• Third of Digital Media Investments Goes to Mobile in LATAM; Criteo Launch Sponsored Products in Brazil

  8 years ago News

  

  In this week's roundup: Logan's latest report shows that 32% of digital investments in Latin America are directed to mobile, and with full screen banners and pre roll at the top of the list of most used formats; Criteo launch [...]

• AppNexus kooperiert mit Springer; Adjust geht nach China

  8 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: AppNexus stellt Werbetechnologie für Springer; Adjust expandiert nach China; IP Network wird zu RTL AdConnect; und Fünf Fragen an Volker Ballueder, Rocket Fuel. Technologie-Deal [...]

• Waste In, Waste Out: The Necessity for Cross-Device Identification in the Value Chain

  8 years ago News

  

  When working on a complex maths equation with multiple parts, if you use inaccurate data in the initial calculations, you end with an answer that is completely incorrect. Each part of the equation is dependent on getting the first part [...]

• AppNexus Inks Partnership with Axel Springer; New Skins for Sublime Skinz

  8 years ago News

  

  ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AppNexus team up with German publisher Springer; Sublime Skins launch new formats; Widespace partner with La Place Media; Online Safety Division by [...]