Latest Stories

• APAC CMOs Must Take Lead in Defining Metrics

  8 years ago News

  

  Marketers in Asia-Pacific lack confidence in programmatic because too many different metrics are being thrown around and they are sceptical over which one actually works. Rather than blame their agencies, however, marketers in this region need to take the lead and [...]

• Vertical Video Has Outgrown Snapchat, Now a Premier Mobile Ad Format: Q&A with Ryan Griffin, AdColony

  8 years ago News

  

  Two years ago, Snapchat launched vertical video ads; a year later, Facebook and Instagram followed. Now a slew of non-social mobile publishers – from Gaming to News and Entertainment – are adopting the format. ExchangeWire speak with Ryan Griffin (pictured [...]

• IAB Brazil Warn Industry About Brand Safety; Big Brands Expect Programmatic to Grow by 30%

  8 years ago News

  

  This week's LATAM Roundup brings the following stories: IAB Brazil's manifesto about brand safety asks the industry to talk more about context for digital ad campaigns; Leaders of big multinationals in Brazil expect programmatic to grow between 20% and 30%; [...]

• 2016 UK Digital Ad Spend: Mobile Now 51% of Total Display

  8 years ago News

  

  The IAB UK and PwC released the 2016 UK Digital Ad Spend Report last week, with the news that the UK digital market grew 17.3% in 2016, with a total value of £10.3bn. The vast majority of growth was driven [...]

• 3 Reasons Brands Should Pay Attention to Predictive Intelligence

  8 years ago News

  

  Predictive intelligence, artificial intelligence (AI), or machine learning – call it what you want, but chances are you have already heard one of these terms in any future-gazing discussion. In this piece, Michelle Huff (pictured below), chief marketing officer, Act-On, [...]

• Integral Ad Science berichtet für YouTube; MediaMath Curated Market

  8 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH aus der deutschsprachigen Programmatic-Szene. Diese Woche: Integral Ad Science berichtet für YouTube; MediaMath startet seinen Curated Market; und Tapad und Innovid kooperieren. Integral Ad Science bietet Marken-Sicherheitsberichte für YouTube Nach mehreren Boykottaktionen gegen Youtube [...]

• Bid Enrichment: What's in It for You?

  8 years ago News

  

  Ahead of taking the stage at ATS Paris next week, to discuss machine learning, Cécile Douillard (pictured below), commercial director EMEA, IPONWEB, explains for ExchangeWire how to make the most of bid enrichment. Everybody wants data: advertisers, to accurately identify their consumers, [...]

• Mobile Drives UK Ad Spend; Integral Ad Science Reports Brand Safety for YouTube

  8 years ago News

  

  ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Mobile drives UK ad spend; Integral Ad Science reports on YouTube brand safety; Blis and TVTY partner; Tapad and Innovid collaborate; New [...]

• 4 Reasons Marketers Should Invest in Programmatic Audio

  8 years ago News

  

  It’s no secret that audio content stirs our emotions. All it takes are a few notes of a song for our memories to come alive. Considering how audio, especially music and storytelling, captures our attention, it becomes clear why advertisers [...]

• Short-Term Success for LinkedIn & Snapchat; Apps Leading Mobile Browsers

  8 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Short-term success for LinkedIn and Snapchat; Apps leading mobile browsers; and Digital [...]