Latest Stories

• Marketers Need to Move Past 'Hidebound' Metrics: Q&A with Lon Otremba, CEO, Bidtellect

  9 years ago News

  

  Native programmatic has experienced significant growth in 2016, yet confusion still exists across the industry as to how to define it and, more importantly, how to build it into a marketing strategy. ExchangeWire speak with Lon Otremba (pictured below), CEO, [...]

• Experts Predict How the TV Industry will Develop in 2017

  9 years ago News

  

  2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable. In a series of features reflecting on the past year and looking ahead to what [...]

• Who Wins When Native Advertising & Programmatic Buying Collide?

  9 years ago News

  

  Native ads are known to be more viewable and generate more brand lift, as well as accruing higher purchase rates, than standard formats. And programmatic promises a personalised, relevant ad experience for viewers while giving marketers and publishers the optimum ROI. [...]

• APAC Marketers Still Reluctant to Spend Effort on Data

  9 years ago News

  

  Data may be touted as the new oil, but marketers in Asia-Pacific have yet to even take the first step and instead prefer to continue investing their time on optimising traffic. To better understand and target their audience, brands would need [...]

• Experts Predict How the Industry Challenges of 2016 Will Evolve in 2017

  9 years ago News

  

  2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable. In a series of features reflecting on the past year and looking ahead to what [...]

• It Would Be Too Easy to Pin TV Viewership Decline Solely on Mobile: Q&A with Ryan Griffin, AdColony

  9 years ago News

  

  Following the recent news that Opera Mediaworks would be rebranding as AdColony, ExchangeWire caught up with Ryan Griffin, SVP, Strategy, AdColony (formerly Opera Mediaworks), to discuss his perspective on mobile as the new primetime for today's generation. ExchangeWire: Is mobile consumption [...]

• RPA Takes Publishers Co-Op to Uruguay; Zoomin.TV & Rubicon Announce Integration

  9 years ago News

  

  LATAM's Roundup this week brings the following stories: RPA closes a deal with Uruguayan media companies, bringing the publisher co-op to the country and putting international expansion in the pipeline; Zoomin.TV and Rubicon Project join forces in an integration for [...]

• Five Key Areas Publishers Must Focus on to Maximise Video Revenue

  9 years ago News

  

  Publishers face big choices as they seek to maximise revenues from their video content in 2017. In this ExchangeWire exclusive, Ryan Afshar (pictured below), VP of media partnerships, Videology outlines five key areas. Publishers have been having a hard time. As [...]

• An Open Source SDK is About Democratising Viewability: Q&A with Jason Cooper, Integral Ad Science

  9 years ago News

  

  Following Integral Ad Science's recent announcement that it will open source its mobile verification software development kit (SDK) for media quality measurement, ExchangeWire caught up with Jason Cooper (pictured below), general manager – mobile, Integral Ad Science to discuss what this would [...]

• Neustar Under New Ownership; AppNexus Launches PreBid Video

  9 years ago News

  

  ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Neustar acquired by private investors; AppNexus start PreBid for video advertising; Ineffective targeting of online campaigns; OperaMediaworks rebrands; The Weather Company goes [...]