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Black Friday: Path to Purchase; The Use of Bad Language
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Black Friday: path to purchase; The use of bad language; [...]
The Sales Director & the CMO: A Special Relationship
The relationship between the sales director and CMO should be among the most cohesive parts of a business. The importance of creating a seamless digital experience for consumers ought to be driving the departments together. However, as Conor Shaw (pictured [...]
Programmatic: The More Things Change, the More they Stay the Same?
In the latest column from the IAB's Display Trading Council, council members give their views on what has changed in the programmatic space over the last two years. To borrow from John Hughes’ 1986 American teen comedy Ferris Bueller’s Day Off – [...]
'Everything Bot' the Kitchen Sink – The Shifting Social Media Landscape
Social media in the Western world has experienced some remarkable growth, but, as Chris Constantine (pictured below), head of UX, Syzygy explains, it is still playing catch up to China’s all-singing, all-dancing Tencent model. Constantine explains why he fears copycatting is [...]
Forrester Unveil Report Card on China Agencies; Nine Launch Programmatic Platform
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Forrester unveil second report card on China agencies; Nine launch programmatic platform; China's Singles Day highlights importance [...]
Tencent: China Ad Tech Still Evolving
China's ad tech market is growing fast but still needs time to figure things out, as do foreign brands that are looking to target Chinese consumers. Marketers worldwide shared a common concern about not wanting to be overzealous with pushing ads [...]
Ad Quality Takes Centre Stage in the Ad-Blocking Debate
With over a fifth of the UK’s adults (28%) now using ad blockers, action must be taken to reduce the impact on publisher revenues — a fact the industry knows all too well, writes Ben Barokas (pictured below), founder and CEO, [...]
Act Smarter to Win in a World of Reduced Visibility
A growing number of advertisers and their agencies are looking for 100% guaranteed viewability, as latest research confirms millions of pounds-worth of ad spend is being wasted because less than half of online ads in the UK are viewable. But, [...]
Why the Future of Programmatic TV Looks Bright for 2017 & Beyond
It has been an exciting year for the television industry from OTT and addressability to programmatic TV and local broadcast markets. As the year comes to a close, it’s that time again for predictions to unfold and to reflect on [...]
Latin America Reaches 3% of Global Programmatic Market; AppNexus Partners with Tail
This week's LATAM Roundup brings the highlights of 'State of Programmatic Media in Latin America', a study by comScore and MediaMath that heard 52 local market leaders and forecast growth by 10-35% in the Brazilian and Mexican markets; AppNexus will use [...]
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