Event Video

Agile & Responsive: Why Data-Driven OOH Will Excite Marketers

Improved sophistication of technology tools, more expressive creative formats that deliver better results, and increased measurement capabilities are all reasons marketers shift budget to DOOH – but will we see this shift in 2022? John Still sat down with an expert panel to discuss this issue and more on day one of ATS Singapore 2022.


John Still - ExchangeWire (Moderator)
Penelope Siraj - R3
Nigel Clarkson - Hivestack
Xin Chyr Lee - Reprise Digital