Event Video

ATS London 2022: Decentralisation for More Effective Advertising – Ben Putley, Alkimi

On day two of ATS London 2022, Ben Putley, co-founder and CEO of Alkimi Exchange, took to the stage to deliver a keynote on data and decentralisation for more effective advertising.

In this presentation, Putley outlines the evolution of the internet from web1 to web2, the privacy and efficiency issues created by the current programmatic ecosystem, and what the advent of web3 could mean for ad tech.