ATS Singapore 2022 – Embracing Omnichannel: Growth Through Full Funnel Marketing
In this ever-changing landscape of cookie and mobile ID deprecation, compromised identifiers, and the challenges of achieving one-to-one targeting, will broadening growth strategies and adopting full-funnel marketing for revenue diversification bring advertisers the highest returns? Our panelists discussed this issue and more in the opening panel of ATS Singapore 2022.
Ciarán O'Kane – ExchangeWire (Moderator)
Rose Huskey – Wavemaker
Paulina Klimenko – PubMatic
John McNerney – Yahoo
Belinda Scott – Unispace