ATS Singapore 2022: Putting Targeting into Context: Was it Always Better than the Cookie?
At ATS Singapore 2022, an expert panel sat down to discuss how contextual advertising utilises data and adds value in marketing and advertising, and how data-driven creative has helped to fuel the current popularity of contextual advertising.
Rachel Smith - ExchangeWire (Moderator)
Vincent Niou - Essence
Olha Paramonova - Sigma Software Group
Narayan Murthy Ivaturi - InMobi
Vidyarth Eluppai Srivatsan - The Coca-Cola Company