Event Video

Programmatic OOH and the Real-World Impact of Digital Advertising

In this session recorded at ATS Singapore, Franck Vidal of Vistar hosts a discussion on the power of Programmatic OOH.

The session looks at the way that adoption of pdOOH is being encouraged, the increased measurability and flexibility of OOH, and the challenges that come with promoting OOH as a results-driven challenge for clients.


  • Franck Vidal, Director, SEA Sales and Partnerships, Vistar
  • Marilyn Yeong, regional client vice president, Assembly Global
  • Jeslyn Tan, Managing Director, Stellar Lifestyle PTE Ltd