ATS London 2014

The Elevated Perspective

8.00am: Coffee & Registration 
9.00am: Welcome and Introduction – Setting the Scene
– Ciaran O’Kane, CEO ExchangeWire

9.10am: Fireside Chat – The Big View
Brian O’Kelley, CEO AppNexus & Ciaran O’Kane, CEO ExchangeWire

9.30am: Opening Keynote – The Collision of Advertising Technology & Marketing Technology

– Scott Brinker, Chiefmartec.com

10.00am: Panel Discussion – How the Enterprise Cloud Impacts Digital Advertising
Moderator: Scott Brinker, Chiefmartec.com
Panellists:
– Justin Merickel, Senior Director, Media Optimizer, Adobe
– Zuzanna Gierlinska, Director, Strategic Agencies & Account, Oracle Marketing Cloud
– Nick Spyer, General Manager EMEA, Social.com

10.30am: Panel Discussion – Marrying Data & The Creative
Moderator: Ciaran O’Kane, CEO ExchangeWire
Panellists:
– Richard Wheaton, CEO EMEA, Neo@Ogilvy
– Fern Miller, Chief Strategy and Insight Officer, International, Digitas LBi
– Mark Syal, Partner and Head of Media EMEA, Essence

11.00am: BREAK

The Mechanics

11.20am: Presentation – The Power of Data
Rohit Dhawan, Director of Product Management, EMEA, Google

11.40am: Panel Discussion – The Power of Transactional 1st Party Data
Moderator: Paul Silver, Chief Strategy Officer, Media IQ
Panellists:
– John Sheekey, GM International, Datalogix
– Ian James, GVP & European MD, Acxiom
Mike Roberts, General Manager, Data Monetisation, Experian Marketing Services
– Matthew Keylock, Global Head of Data, Dunnhumby

12.10pm: Panel Discussion: Evolution of Programmatic – The Rise of the Multi-Ad Ecosystem & Trading
Moderator: Ciaran O’Kane, CEO ExchangeWire
Panellists:
– Noel Penzer, MD, AOL UK
– Nick Hugh, VP Display Solutions, Yahoo! EMEA
– Danny Hopwood, Head of Platform EMEA, VivaKi
– Caspar Schlickum, CEO, Xaxis EMEA

12.40pm: LUNCH

2.00pm: Keynote: Boris Mouzykantskii, Founder, Chief Scientist & CEO, IPONWEB 

2.20pm: Presentation & Panel Discussion – Redefining The Publisher In The Programmatic Age
Presentation: Todd Tran, Managing Director Europe, Nexage
Moderator: Ciaran O’Kane, CEO ExchangeWire
Panellists:
– Daniel Spears, ‎Head of Guardian Response, The Guardian
– Elwin Gastelaars, Manager Digital Trading, RTL Nederland
– Phuong Nguyen, Director Advertising, eBay UK
– Shane Keane, Media Manager EMEA, Shazam

3.00pm: Panel Discussion: Programmatic Video – Entering The Era of Brand Response
Moderator: Vincent Flood, Editor, VAN
Panellists:
– Jamie West, Deputy Managing Director, Sky Media
Rhys McLachlan, Global Head of TV Strategies, Videology
– Yoav Arnstein, MD, LiveRail
Alex Merwin, VP of Programmatic & Business Analytics, SpotXchange

3.30pm: Presentation & Panel Discussion – Piracy, Privacy & the Power of the Bot
Presentation: Detective Chief Inspector (DCI) Andy Fyfe, Policy Intellectual Property Crime Unit
Moderator: Ronan Shields, Editor, ExchangeWire
Panellists:
– Andrew Goode, COO, Project Sunblock
– Scott Knoll, CEO and President, Integral Ad Science

4.00pm: BREAK

4.20pm: Presentation & Panel Discussion – Building Statistical ID’s
Presentation: Jordan Mitchell, Vice President, Product at the Rubicon Project
Moderator: Rebecca Muir, Quantcast
Panellists:
– James Collier, Regional MD, AdTruth
– Gareth Davies, CEO, Adbrain

4.50pm: Panel Discussion – Re-tooling the Agency for the Digital Age
Moderator: Ciaran O’Kane, CEO ExchangeWire
Panellists:
– Damian Burns, Director of Global Strategic Partnership, Google
– Martin Kelly, Co-Founder & CEO, Infectious Media
– Anthony Rhind, Global Chief Digital Officer, Carat

Networking Party

5.30pm: Networking Party


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