ATS London 2014

Scott Brinker, Chief Marketing Technologist, Chiefmartec.com

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Scott is the author of the Chief Marketing Technologist blog, chiefmartec.com, which focuses on strategy, management, and culture at the intersection of marketing and technology. He is also the co-founder and CTO of ion interactive, a marketing software company that provides a platform for web-based marketing apps for many of the world's leading brands. Scott has degrees in computer science from Columbia University and Harvard University, as well as an MBA from MIT. You can reach him on Twitter as @chiefmartec.

 

Noel Penzer, Managing Director, AOL UK

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In his role as Managing Director, Noel is responsible for setting strategy and overseeing the day-to-day operations of AOL’s UK business. This includes working with leading agencies and advertisers to create meaningful experiences for the consumer across AOL’s leading editorial brands including The Huffington Post UK, Parentdish, MyDaily, Engadget and TechCrunch. He is also responsible for growing the AOL Platforms business, the technology arm of AOL which includes the AOL On Network, the complete video technology stack that is number one in premium video globally, display advertising business Advertising.com as well as AOL’s leading programmatic Demand Side and Supply Side Platforms.
In addition, Noel's remit includes the growth and development of the existing AOL Membership Group including AOL Mail and the AOL homepage. This includes audience development and management of key strategic partnerships, such as Talk Talk Group who operate AOL's former ISP businesses in the UK and search partner Google.
Prior to working at AOL, Noel was Business Development Director at Warner Music EMEA, where he was part of the senior management team for UK and EMEA, responsible for driving new revenues in both traditional and non-traditional areas of the business. He previously held senior management positions across commercial and operation functions within the digital media and content industries including Musiwave (now a Microsoft Company), flytxt and Mondus.

 

Danny Hopwood, Head of Platform EMEA, VivaKi

Danny Hopwood (1)As Head of Platform EMEA for VivaKi, Danny is responsible for the evolution and ongoing product development of VivaKi’s programmatic media buying solution Audience On Demand® (AOD).
Having started his career in 2008 at MEC Manchester with the press and digital team, Danny moved to Starcom Mediavest London in 2011 to work within the Performance team, where he worked across a number of clients including MoreThan Insurance, Honda Cars, Capital One, Universal and Europcar. During his time at Starcom, Danny helped drive innovation across the clients he worked with through the adoption of technology and programmatic trading.
Danny joined VivaKi in 2012 as Director of Product for Audience on Demand UK. Working closely with publishers, advertisers and technology vendors, Danny helped AOD become the largest UK agency trading desk and was promoted to his current role in 2013.
Danny sits on the IAB’s Future Trends Working Group and is a well-respected member of the Ad Exchange and programmatic ecosystem with a great insight into the technology, data and inventory market places.

 

Rhys McLachlan, Global Head of TV Strategies, Videology

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An evangelist for the power of addressability to transform the media business, Rhys McLachlan, was appointed to the position of Head of Global TV Strategies in October 2013. With the need for addressable, multi-screen TV solutions being felt more keenly than ever, Rhys appointment will focus Videology’s infrastructure to better serve its growing TV customer base. Previously Videology’s Director of Corporate & Business Development, Rhys has a wealth of experience in managing client relationships and driving adoption of Videology’s technology across new formats, devices and markets. His development brief means he devotes serious time to driving the adoption of Videology solutions for new platforms and devices, particularly within the TV space. Recently this has included the launch of the UK’s first ever Audience Targeted Mobile solution for advertisers, and the UK’s largest Connected TV campaign. In 2012 Rhys played a key role in driving the geographical expansion of the Videology network, working alongside Ryan Jamboretz to bring better video advertising to Australia, Singapore, Ireland, France, Italy and Spain. He joined Videology in November 2011 after 16 years in media agencies, latterly as Managing Partner – Futures at MediaCom UK, where he was instrumental in developing the agency’s market leading approach to emerging media technologies. He started his media career Universal McCann in the TV buying department.

 

Dr. Boris Mouzykantskii, Founder, Chief Executive Officer & Chief Scientist, IPONWEB

boris high res resizedOne of the pioneers of the real-time trading technology space, Dr. Boris and the growth of his company IPONWEB, parallels the development of the ad-trading industry. From their early remotes as the key development partner in the Right Media Exchange, today IPONWEB provides the technology that powers more than 40 Trading Desks, DSP’s, SSP’s and DMP platforms globally.
Dr. Boris’s background uniquely encompasses success in both academia and business. In his early career, he held research and lecturer positions at both Cambridge and University of Warwick, where his research in the field of Theoretical Physics is well cited. Attracted to the software space, Dr. Boris founded IPONWEB in 2001, applying his unique perspective on computational problem solving and probability modeling to the online advertising technology space. Today, as Chief Scientist, he continues to perform a critical lead role in IPONWEB’s flagship probability modeling, prediction and optimisation technologies.

 

Gareth Davies, Co-Founder & CEO, Adbrain

GarethDaviesresizedGareth Davies is Co-Founder & CEO of Adbrain. Davies previously held senior positions at Google for 4+ years where he worked in commercial development for their advertising technology solutions. Seeing the potential in mobile, Davies then went on to work at mobile specialist agency SOMO. There, Davies realised the complexities behind bridging mobile and desktop identification and this inspired him to start Adbrain in 2012. He's been working on innovative multi-screen technology ever since.

 

Martin Kelly, CEO & Co-Founder, Infectious Media

people_martin_kellycropMartin Kelly started his career as a press planner and buyer at Zenith Media before becoming a founding member of Zenith Interactive Solutions in 1999.
Prior to founding Infectious Media, Martin was Board Media Director of Agency Republic, an Omnicom agency, and was voted as one of the UK's top digital media planners in a survey by Campaign Magazine.

 

Nick Spyer, General Manager for EMEA at Social.com

OLYMPUS DIGITAL CAMERAPart of the Salesforce ExactTarget Marketing Cloud, Social.com is the leading Preferred Marketing Developer on Facebook and a certified Advertising Partner on Twitter and Linkedin. Nicholas’ role at Social.com is to lead the EMEA region.
The Salesforce ExactTarget Marketing Cloud, built on the Salesforce1 Platform, allows marketers to create 1:1 campaigns like never before. So you can combine traditional digital channels like email, mobile, social, and the web with any conceivable product — from toothbrushes to cars — to turn consumers into customers.
Previously Nicholas worked at Oracle on their Social Relationship Management platform in EMEA. Prior to that he worked at Alchemy Social / Experian Marketing Services as their Head of Technology Sales. He has also worked at Microsoft Advertising UK as the Windows Live and Social Media Lead and Telegraph Media Group.

 

Todd Tran , Managing Director Europe, Nexage

todd tran_smallTodd Tran is the European Managing Director of Nexage, the leading premium mobile ad exchange and SSP. Prior to Nexage, Todd was the EMEA General Manager of Apple's iAd business where he set up the business for Apple in EMEA. He also has experience from WPP and Bain & Company. Todd is a graduate of the University of California at Berkeley.

 

 

Fern Miller, Chief Strategy & Insight Officer, International, DigitasLBi 

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Fern leads the planning discipline across global marketing and technology agency DigitasLBi’s offices in Europe, the Middle East, Africa and Asia, and provides direction and input to DigitasLBi’s UK strategy and planning teams as well as shaping the agency’s offering in key markets.

In her previous role as planning director at creative agency Karmarama, Miller worked for brands including the BBC, lastminute.com and Unilever. She has extensive experience working on campaigns across the banking, FMCG, charity and retail sectors and has held senior positions at DLKW, JWT and Delaney Fletcher Bozell.

Fern holds a degree in English from the University of Oxford. She knits enthusiastically, draws occasionally and collects theatrical costumes nonsensically.

 

Justin Merickel, Senior Director, Media Optimizer, Adobe

Justin MerickelJustin Merickel serves as senior director for Advertising Solutions at Adobe where he oversees product marketing and product management. Previously, he was vice president of marketing and new product development at Efficient Frontier, which was acquired by Adobe in January 2012, where he oversaw corporate marketing and the company's expansion into new business areas. Merickel also spent almost five years at Yahoo!, where he served as managing director of category development, focused on building revenue from performance marketers across both search and display advertising. He began his career at Yahoo! in its search marketing division leading sales and marketing efforts in the financial services category. Prior to joining Yahoo!, Merickel launched and led the financial services practice for Compete Inc., a web analytics and competitive intelligence company now part of TNS Media. Before Compete, he spent seven years in interactive marketing and analytics consulting, which included founding an interactive marketing agency that was purchased by Arnold Communications in 1999. Merickel began his career in advertising with McCann Erickson. He holds a B.A. in Mathematics from Hamilton College.

 

John Sheekey, GM International, Datalogix

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John leads the development and growth of Datalogix outside of the US, and is based in London. Before joining Datalogix, he was General Manager for the Banking business at Moneysupermarket.com, one of the UK’s most successful high-growth digital consumer companies. Previous to that, John was part of the start-up team in 2002 that set up and launched Nectar, the UK’s largest coalition loyalty programme, spending 4 years from 2006 as Marketing Director. He has also held various roles in a number of both start up and public businesses including Capital One and Unilever.

 

Nick Hugh, VP Display Solutions, EMEA, Yahoo!

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Nick Hugh is Vice President and Head of Display Solutions at Yahoo! EMEA. Spanning ~50 countries, Nick oversees all display activity in the EMEA. He runs a team of around 130 people at Yahoo, focusing on strategy, operations, media and data acquisition, optimization, video, custom & creative experiences and programmatic with a remit that covers all performance and brand solutions across all screens. Prior to his current role, Nick ran the performance display network across EMEA where he was responsible for the business end to end.
Nick joined Yahoo! in November 2008 relocating to the EMEA HQ in Switzerland from London. Prior to Yahoo!, Nick was Director of Publisher Services at the London-based behavioural targeting specialist Phorm Inc. There he was responsible for all supply-based operations and business development to drive the launch of the new business.
Nick has worked in the Internet since the early days – starting out at Excite@Home in 1998, he has worked at well-known companies such as BT, 24/7 Media, LookSmart in a variety of sales, business development, strategy and operational roles.
Nick has an MBA from INSEAD France, one of the leading business schools in the world and a BA Hons degree from Manchester, England.

 

Jordan Mitchell, Vice President, Product, Rubicon Project

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Jordan leads a variety of new product initiatives important to the automation of buying and selling advertising, and has spent two decades founding and growing internet startups.

Jordan’s first company in 1995 offered website design and application development services. In 2003, Jordan became the COO of 121 Media in France, and led the design and growth of its ad network business that resulted in an IPO on the London Stock Exchange in 2005. In 2006, Jordan founded Others Online, a behavioral ad technology company that Rubicon Project acquired in 2009.

Jordan graduated from Michigan State University with a degree in Accounting.

 

Brian O'Kelley, CEO, AppNexus

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As CEO of AppNexus, the world leader in real-time advertising technology, Brian and his team are building the company to be the lynchpin of the display advertising industry, offering a highly scalable ad technology platform upon which other companies build their advertising businesses. Widely considered a visionary in online advertising, Brian O’Kelley created the first successful ad exchange as CTO of Right Media (acquired by Yahoo! for $850MM in July 2007) before co-founding AppNexus. An innovator throughout his career, Brian was CEO of Netamorphosis, an early social networking and e-commerce site, co-founder of Cetova, a web-based reporting and analytics platform for enterprise financial systems, and EVP at LogicSpan, a consulting and technology integration firm specializing in real-time personalization and real-time ad optimization. Today, in addition to his role at AppNexus, Brian is also an active investor in and early-stage advisor to dozens of ad technology companies in the ecosystem including Invite Media (now owned by Google), MediaMath, Media6Degrees and Solve Media. Brian has a computer science degree from Princeton University.

 

Rebecca Muir, Product Marketing, Quantcast

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Rebecca has worked in online advertising since 2006. Her early career at Google saw her selling search and display advertising to financial brands such as HSBC, Aviva and Nationwide. A move to Mindshare Worldwide gave Rebecca her first experience of working across multiple European markets, shaping digital strategy for Ford, Rolex, Motorola and BP. In 2009, Rebecca joined Marin Software and helped take the company from start up to IPO in both technical sales and marketing roles. Now at Quantcast, Rebecca is shaping the next phase of the evolution of digital advertising and supporting brands such as O2, Corsair and Concern Worldwide understand and get the most from real-time advertising across display, mobile, video and social channels.

 

Paul Silver, Chief Strategy Officer,Media iQ

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Paul sits right at the intersection of technology, marketing and business. He is the Chief Strategy Officer and board member of Media iQ, a global leader in analytics and programmatic media. Paul is well known throughout the industry as a thought leader, someone who is able to see the bigger, transformational trends taking shape to someone equally adept at operating at the most granular level.  Over the last 8 years Paul has amassed a wealth of experience, both within agencies and within technology companies. Paul’s agency experience has included running the digital performance business for some of the past and present’s most innovative brands which includes: Oxfam,888.com, Capital One, Bupa, BeatthatQuote, uSwitch and Emirates. Someone who has always been on the cusp of transformation, Paul was responsible for leading the largest agency side API driven social buying team to then becoming employee number one for the largest agency trading desk of its kind in Europe with Vivaki and its Audience on Demand operation, overseeing programmatic investment for brands including Samsung and O2. In his spare time, Paul is likely to be seen at Upton Park where he is a proud supporter and (now former) season ticket holder of West Ham.

 

Caspar Schlickum is CEO of Xaxis EMEA

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Caspar Schlickum is CEO of Xaxis EMEA, responsible for managing the operations and leading the development of the Xaxis business across the 17 countries that make up the region. Caspar has extensive experience in digital media and audience insight driven marketing, having spent four years at Mindshare as a global client lead, and one year within Kantar, the holding company for WPP’s research and insight businesses.rior to joining WPP, Caspar was Commercial Development Director at Fairfax Digital, one of Australia’s largest publishing houses. Before commencing his career in marketing, Caspar spent six years in investment banking advising on technology, communications and infrastructure projects in the Asia Pacific region.
Caspar holds an an Economics degree (with first class honours) from Monash University in Melbourne, Australia, and a MBA from London Business School and the Kellogg Graduate School of Management. Caspar is a member of the WPP European Digital Advisory Board.

 

Mark Syal, Partner and Head of Media EMEA, Essence

Mark Syal-EssenceMark is responsible for the evolution of Essence’s Media products with a vision for growth and innovation. As a true advertising native, Mark is dedicated to setting the direction of where Media should be going within digital marketing to create meaningful and effective advertising experiences - for brands and consumers. With nearly 20 years in the media industry, Mark has worked with some of the leading media agencies in the UK including Carat and Walker Media.

 

Scott Knoll, Chief Executive Officer and President, Integral Ad Science

Scott KnollScott Knoll joined Integral Ad Science in 2011 and has helped expand the company's offerings from brand safety to a full suite of advertising analytics measuring media inventory quality and its impact on driving results. The company's solutions have become critical to the digital media ecosystem for maximising advertising performance across display, video and mobile. With more than 18 years of global experience in technology, digital advertising and traditional media; Scott has overseen Integral Ad Science’s expansion into Europe and Asia.


Damian Burns, Director of Global Strategic Partnerships, Google

Damien BurnsDamian is Director of Global Strategic Partnerships. He is primarily responsible for leading Google's strategic partnership initiatives with the world's largest agencies and advertisers. Prior to joining Google in 2005, Damian gained the the majority of his agency-side experience at Publicis' ZenithOptimedia. Originally working in traditional media, he departed that side of the ad business to become a founding member of the agency's first digital operation when it launched in the UK over fourteen years ago. Damian sits on the board of the International Advertising Association (IAA) and is Vice President for Digital.
He is also an advisory board member for ExchangeWire (Data-driven, Automated Marketing & Ad Tech).

 

Jamie West, Deputy Managing Director, Sky Media

JamieWestWith over 20 years of TV and Online sales experience, Jamie now heads-up the team responsible for the development of emerging advertising opportunities at Sky Media. Central to this role is the creation of AdSmart – Sky’s much anticipated addressable advertising capability. His career path has taken him from ITV to Channel 5 to Viacom Brand Solutions and now to the world’s largest multi-channel sales house – Sky Media.

 

 

Yoav Arnstein, MD, LiveRail

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Yoav Arnstein leads LiveRail's EMEA business from our office in London, where he overseas all commercial operations, including sales and services. Yoav joins LiveRail from Legolas Media where he was CEO and grew the company to a multi-million dollar revenue business. Prior to Legolas, Yoav was at Eyeblaster (now MediaMind) where he was GM International, and then GM North American operations. At Eyeblaster, Yoav oversaw revenue growth of more than 5x, opened multiple international offices and helped build Eyeblaster into the world's leading rich media ad platform. Yoav holds a B.Sc in Computer Science and Statistics from Tel-Aviv University and an M.Sc. in Computer Engineering from Denmark's Technical University.

 

Rohit Dhawan, Director of Product Management, EMEA

Rohit Dhawan_smallRohit is Director of Product Management for EMEA Display, which includes all DoubleClick and Google Display Network products. He is also responsible for AdSense globally. Prior to his current role, he was the lead Product Manager for Facebook Pages for 3 years. From 2004 to 2010, Rohit led Google's AdWords 3rd Party Products, Publisher Ad Serving products, the DoubleClick acquisition, and Monetization Products for Asia Pacific. Rohit holds an MBA from The Wharton School and an Electrical Engineering/Computer Science degree from UC Berkeley.

 

Dr. Boris Mouzykantskii, Founder, Chief Executive Officer & Chief Scientist, IPONWEB

boris_B_smallOne of the pioneers of the real-time trading technology space, Dr. Boris and the growth of his company IPONWEB, parallels the development of the ad-trading industry. From their early remotes as the key development partner in the Right Media Exchange, today IPONWEB provides the technology that powers more than 50 enterprise real-time trading platforms for advertisers, DSP’s, Trading Desks, SSP's and DMP’s across the Americas, Europe & Asia.
Dr. Boris’s background uniquely encompasses success in both academia and business. In his early career, he held research and lecturer positions at both Cambridge and University of Warwick, where his research in the field of Theoretical Physics is well cited. Attracted to the software space, Dr. Boris founded IPONWEB in 2001, applying his unique perspective on computational problem solving and probability modeling to the online advertising technology space. Today, as Chief Scientist, he continues to perform a critical lead role in IPONWEB’s flagship machine learning and optimisation technologies.

 

Elwin Gastelaars, Manager Digital Trading at RTL Nederland

Elwin Gastelaars

Elwin heads up RTL’s digital trading activities in the Netherlands ensuring an optimal programmatic strategy and technology setup across all advertising products. Prior to developing a dedicated Digital Trading Desk for RTL NL, he worked as an advisor in Business Development & Strategy. Elwin holds a M.Sc. in Economics and Business from the University of Amsterdam.

 

 

Anthony Rhind, Global Chief Digital Officer, Carat

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Anthony Rhind, the former Havas Digital co-CEO, has become the newly appointed chief digital officer at Carat, the leading global media network. Before becoming co-CEO at Havas Digital, Anthony was the company’s worldwide chief strategy officer.

 

 

 

Daniel Spears, ‎Head of Guardian Response, The Guardian

Daniel Spears

In his role as Head of Response+, Daniel is responsible for the Guardian's fully-managed programmatic proposition with ultimate responsibility for revenue, product development and customer experience. Having started his media career in TV, Daniel moved to the Guardian in 2006 to pursue his interest in digital advertising, where his roles have covered sales and optimisation across brand and DR, mobile, content and programmatic product areas. In 2011 he led the launch of Response+ - focusing on developing sustainable data-driven partnerships that deliver accountability and ROI to the Guardian's advertiser base. Under Daniel’s leadership Response+ has delivered annual triple-figure growth. Beyond his Response+ remit, Daniel works extremely closely with the Guardian's wider display and content teams, offering guidance and best-practice recommendations around the application of real-time data as a means of enhancing advertising performance.

 

James Collier, MD, AdTruth

James Collier

James is MD of EMEA at AdTruth, a provider of revolutionary device recognition software that solves audience identification issues across desktop, tablet and mobile. James collaborates with industry peers to celebrate and promote mobile as a channel and is committed to educating the industry about the value and potential of mobile, and its indispensable role as part of the marketing mix. This has been achieved through his work on the IAB programmatic trading on mobile working group and the Mobile Marketing Association, of which he is a board member. Having begun his career at startups in mobile and business intelligence, James has also worked for household names such as Dennis Publishing and News Corp, where he worked across various properties including News UK (formerly News International), IGN Entertainment and Fox Interactive Media. Prior to AdTruth, James worked at YuMe, a digital video advertising solution provider where - alongside his previous roles at Badoo and Google - he honed his expertise as a digital specialist.

 

Ian James, GVP & European MD,  Acxiom

Ian James

As Acxiom’s GVP & European MD, Ian James’s vision is to enable brands to connect data across all media and devices to deliver true 1:1 cross-channel marketing at scale.  His successful career to date has spanned multiple dimensions of the marketing services world, leading teams and business units in the entertainment/media owner environment, global brand organisations and global media agency networks.  A former chief digital officer EMEA of Starcom MediaVest Group and recognised leader in the field of Digital Marketing and Media, he has held leadership roles at Bacardi, Aegis Media Global and Chrysalis.

 

Richard Wheaton, EAME CEO & UK MD, Neo@Ogilvy

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Richard Wheaton is CEO of Neo@Ogilvy’s operations in Europe, Middle East and Africa and the MD for the UK. With over 300 digital-first experts operating from 15 offices, Neo has one of the most robust and innovative online media capabilities in the region. We provide strategic and implementational digital media services to a range of consumer and business-to-business clients, including IBM, Sony, eBay, DrinkAware, TicketMaster, Sage and eHarmony. Richard has over 15 years of digital media and marketing expertise, and served as European marketing director for a global ecommerce business. He has led Neo UK since 2006, and driven the development of its performance marketing capabilities, in search, display media, RTB, paid social, affiliates and analytics.

 

Zuzanna Gierlinska, Director, Strategic Agencies and Account, Oracle Marketing Cloud, EMEA

Zuzia Gierlinska

Zuzanna is Director of Strategic Agencies and Account for Oracle Marketing Cloud, EMEA. In this role, she is responsible for driving evangelism and the adoption of Oracle’s Marketing Cloud Services. Before joining Oracle, Zuzanna worked for Microsoft as Global Agency Director and BlueKai as the MD of EMEA. Her vast experience in educating senior business leaders and decision makers on the value of data activation saw Zuzanna successfully lead a dedicated team of data specialists to grow the adoption of BlueKai’s portfolio. With 15 years of experience in the digital advertising sector, Zuzanna is a recognised industry expert on data driven audience targeting and holds the post of vice-chair for the UK’s IAB Behaviour Targeting Council. Regularly quoted in the media thanks to her extensive knowledge of the digital marketplace, she is one of the industry’s most well-regarded commentators.

 

Shane Keane, Media Manager EMEA, Shazam

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Shane joined Shazam in May of 2014 as Media Manager, EMEA and APAC to spearhead the growth of revenue from Shazam's in-app inventory via mediation and RTB partners.  Shazam currently has more than 500 million users, is available in 30 languages and has users in over 200 countries.  Prior to joining Shazam, Shane was at the mobile network Greystripe (now Conversant Media), where in 2012 he launched the network in EMEA and served as the Head of Operations.  He drove explosive growth and took Greystripe from naught to a multi-million dollar concern in just 2 years.  His past positions have included roles public accounting, corporate finance and sales.

 

Alex Merwin, VP of Programmatic & Business Analytics, SpotXchange

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Alex Merwin is VP of Programmatic & Business Analytics at SpotXchange, the trusted video advertising platform for publishers to manage demand sources and maximize revenue for their inventory. Alex's team is accountable for management and growth of global buy-side relationships with DSPs, Agency Trading Desks and other Programmatic media buyers. Alex is the founder of the AdTech Meetup, a networking group dedicated to connecting those passionate about using technology to improve how brands message to consumers online. Before SpotXchange, Alex leveraged his digital media expertise at DataLogix, where he spent hundreds of hours managing programmatic advertising campaigns for top CPG advertisers. Alex holds a Bachelors degree in Marketing from the University of Colorado at Boulder with a certificate in International Business.

 

Mike Roberts, GM, Data Monetisation & CTO, FootFall at Experian

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Organisations are gathering and holding more data than ever before on the interactions that their customers have with their services – the “activities” that the customers perform. The availability of this 1st party data is driving new levels of understanding of consumers and locations. As General Manager, Data Monetisation, Mike is responsible for developing Experian’s approach to helping organisations monetise their 1st party data either via enhancing their existing business processes or through partnering with Experian to create new products and services. In addition, Mike is CTO of the Experian FootFall global business unit where he is responsible for all aspects of product strategy, design and delivery. Prior to working at Experian, Mike was responsible for consultancy teams within retail software organisations such as Oracle, ProfitLogic and JDA and has worked extensively with retailers throughout Europe.

 

Detective Chief Inspector (DCI) Andy Fyfe, Policy Intellectual Property Crime Unit

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DCI Andrew Fyfe is a highly experienced fraud detective within the Economic Crime Directorate. During his career he has investigated a wide range of serious,  complex & organised fraud cases affecting the banking and insurance industries. Whilst seconded to the Serious Fraud Office, he gained considerable experience working on some of the largest fraud cases in the UK, and conducted enquiries in several overseas jurisdictions. In 2008 he led the enquiry into the first “mini Madoff” investment scheme fraud reported to the City of London Police as a consequence of the credit crisis. This investigation ended with the successful conviction of the fraudster Terry Freeman with 8 years imprisonment. From May 2009 to December 2010 he built the Lead Force Centre of Excellence for Fraud, devising and delivering a wide range of training, advice and guidance given to police forces, law enforcement agencies and the financial industry. In this role he helped the Force develop very strong relations with contacts in the financial community. He took the lead for encouraging financial markets experts to gift their skills and experience to public service by joining our Staff Volunteer Scheme. From Jan 2011 to December 2103 he returned to lead fraud investigation teams, and devised innovative ways of tackling organised crime gangs involved in “boiler room” investment frauds. In 2014 he led the Police Intellectual Property Crime Unit (PIPCU), a brand new and unique unit dedicated to tacking online intellectual property crime. He chairs the Fraud Investigators Liaison Group – a liaison forum for the banking and insurance sectors to share knowledge of current fraud trends and discuss tactical & operational issues with the police. He is also a police advisor for the Insurance Fraud Investigators Group.

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