ATS Miami 2018

ATS Miami Agenda

9.00am – Registration & Coffee

9.30am – ExchangeWire Welcome and Introduction
Rachel Smith, COO, ExchangeWire

9.40am – Panel Discussion: Programmatic Review: What will be the Big Trends for 2018?
Moderator: Ciaran O’Kane, CEO, ExchangeWire
Panellists:
– Carlos Correa, Regional Client Strategy Lead, Xaxis
– Chechu Lasheras, Director General, PRISA
– Esteban Mateo Lupin, Client Partner, Publisher Ad Tech, Facebook
– Gonzalo Alonso, Managing Director AudioEngage – an Entravision company

10.10am – Teads Keynote Presentation & Fireside Chat:  How AI is going to Shape our Future
– Eric Tourtel, Senior Vice President LATAM, Teads

10.30am – Fireside Chat: The Buy-Side Perspective on Programmatic
Moderator: Rachel Smith, COO, ExchangeWire
Panellists:
– Rafael De Azua, Head of Media & Digital, Coty
– Santiago Villegas, Head of LATAM, Beamly

11.00am – Coffee Break

11.30am – Scroller Ads Keynote Presentation: Bridging the Demand/Supply Gap in Programmatic
– Julian Saconi, Sales Director LATAM, Scroller Ads

11.50am – Panel Discussion: Why Programmatic is a Brands Best Strategy in a Fragmented Media World
Moderator: Ciaran O’Kane, CEO, ExchangeWire
Panellists:
– Christophe Menard, Co-founder & COO Americas, Sublime Skinz
– Kaio Philipe, Commercial and Operations Director, KAYAK

12.20pm – Panel Discussion: Why Data Driven Mobile Buying can help Brands Scale and Build Brand Equity
Moderator: Ciaran O’Kane, CEO, ExchangeWire
Panellists:
– Reed Berglund, Advisor Brand Officer, S4M
– Jorge Rocha, Digital Lead LATAM, Performics

12.50pm – Lunch

2.00pm – Panel Discussion: Meeting the Challenges of Programmatic: How Publishers are Building Sustainable Data-Driven Monetisation Models
Moderator: Ginna Peña, LATAM Editor, ExchangeWire
Panellists:
– Giuliano Stiglitz,
Founder & CEO, LATAM Digital Ventures
– Patrizio Zanatta, Managing Director Latin America, Rubicon Project
– Federico Grinberg, CEO, Futbol Sites

2.30pm – Discussion: Are Traditional Media Channels (DOOH, Audio & TV) Primed for Programmatic?
Moderator: Ciaran O’Kane, CEO, ExchangeWire
Panellists:
Enrique Montoya, former VP, Discovery Digital Ad Sales, Discovery Networks International
– David Posada, Chief Digital Officer Latin Amercia, GroupM
– Diana de La Torriente, VP Client Services Director, Havas

3.00pm – Break

3.20pm – Fireside Chat: Trust and Transparency – Lessons from the Industry
Speakers:
– Dennis Buchheim, GM, IAB Tech Lab
– Ciaran O’Kane, Founder & CEO, ExchangeWire

3.50pm: Panel Discussion: How the Agency Model Evolves in the Programmatic Age
Moderator: Ginna Peña, LATAM Editor, ExchangeWire
Panellists:
– Victor Lopez, VP, Performance Media, Tambourine
– Rosanna Saenz, Director of Operations FAST Team, Mindshare
– Carolina Manrique, Marketing Director, Worldmedia Interactive
– Fred Schank, Chief Experience Officer, Zimmerman

4.20pm – Discussion: Best Strategies for Marketers to Execute and Manage 1st/2nd/3rd Party Data in Programmatic
Moderator: Ciaran O’Kane, CEO, ExchangeWire
Panellists:
– Lucas Mentasti, President, mPlatforms , GroupM
– Michael Dell’Arciprete, Head of Digital Marketing, Wellnext
– Kenjy Tominaga, Head of Data & Custom Solutions LATAM, Digilant

4.50pm – Networking Drinks


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