ATS Paris 2015

9.30am – Welcome & Intro: Ciaran O’Kane

9.45am – Keynote: Rob Perdue, Chief Operating Officer, The Trade Desk

10.05am: Panel Discussion Session: The Evolving Programmatic Trading Model

Moderator: Fabien Magalon, Managing Director, La Place Media
Panellists:
– Cécile Douillard, Senior Solutions Consultant, IPONWEB
– Yohann Dupasquier, CEO, Tradelab
– Stephane Dupayage, Managing Director, 24/7 Media
– Antoine Denoix, Digital Director, Cross-Device & CRM, AXA France

10.45am: Break

11.10am: Keynote:
– Emmanuel Crego, Business Director France, Adap.tv
– Alexandre Canu, Head of Sales, Adtech & Adtech MarketPlace

11.30am – Panel Discussion Session: Opening up Programmatic Video to TV Brand Budgets: Can OCR Bring TV Money at Scale to Digital?

Moderator: Mathieu Roche, Managing Director, Weborama
Panellists:
– Philippe Boscher, Marketing & Business Development, TF1 Publicité
– Adeline Quéroix Gabay, Head of Audience On Demand, VivaKi
– Jerome Baudry, E-business Director, Mars
– Eléonore Tetaz, Ad Solutions Director, Mediametrie//NetRatings

12.10pm – Panel Discussion Session: Connecting the Dots for Programmatic TV

Moderator: Ciaran O’Kane, CEO, ExchangeWire
Panellists:
– Frederic Dumeny, Regional Director for Southern Europe, Videoplaza
– Nick Reid, Managing Director, TubeMogul
– Randy Cooke, VP of Programmatic TV, SpotXchange

12.50pm – Lunch

2.10pm – Keynote: David Baranes, Country Manager Southern Europe, AppNexus

2.30pm – Panel Discussion Session: What’s Missing in Programmatic Mobile? 

Moderator: Yann Le Roux, Managing Director France, Integral Ad Science
Panellists:
– Yoav Arnstein, Head of International, LiveRail
– Jana Sievers, Head of Demand Partnerships, EMEA, MoPub
– Paul Gubbins, Head of Programmatic Sales, EMEA, Millennial Media

3.10pm – Keynote: Julien Gardes, Managing Director, France & Southern Europe, Rubicon Project

3.30pm – Break

4.00pm – Panel Discussion Session: Where Do French Publishers Go Next in Programmatic?

Moderator: Anne-Sophie Lizzani, Journalist, Offremedia
Panellists:
– Valerie Latronche, Business Development Director, La Place Media
– Ingrid Couasnon, Sales Director, Smart AdServer
– Maude Menant, Head of Digital Sales, Express Roularta Services
– Véronique Pican, Managing Director & Country Commercial Director, Yahoo France

4.40pm – Trader Talk Live: Why Data and Technology Underpin the Evolution of Programmatic Buying and Selling

Moderator: Ciaran O’Kane, CEO, ExchangeWire
Panellists:
– Fabien Magalon, Managing Director, La Place Media
– Nicolas Schueller, CEO and co-founder, Adomik
– Mike Shaw, VP Media, comScore
– Erik Marie Bion, GM Advertising & Online France, Microsoft Advertising
– Karine Macarez, Sales Director for France, Magnetic

5.15pm – Networking Drinks