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ATS Tokyo 2016

ATS Tokyo

8.45am – 9.30am: Registration & Coffee

9.30am – 9.35am: Welcome Introduction
– Ciaran O’Kane, Founder & CEO, ExchangeWire

9.35am – 10.00am: Opening Keynote Presentation & Fireside Chat: OpenX: The Data Driven Value of Header Bidding for Publishers…and Advertisers
Moderator:
– Tomoyuki Noshita, Japan Editor, ExchangeWire.jp
Speakers:

– Keisuke Meguro,Business Development Manager, OpenX
– Noriyuki Imai, Director, Publisher Development, Lightbox, MediaMath
– Ryuichi Ayase, Product Manager, CyberAgent, Inc.

10.00am – 10.30am: Presentation & Fireside Chat: The present and future of programmatic for the brand advertisers
Moderator:
– Naohiro Seike, Department Director, Digital Planning Department, Digital Business Division, ASATSU-DK.INC(ADK)
Speaker:
– Aco Yamagata, Media Director, Unilever Japan Customer Marketing K.K.

10.30am – 11am: Presentation & Fireside Chat: Consumer Insights to Reveal the Demand Shift in Digital Advertisement
Solutions –  Key Findings from the Very First Edition of AdRoll Consumer Research 2016

Moderator:
– Tomoyuki Noshita, Japan Editor, ExchangeWire.jp
Speaker:
– Luciano Kohmura, Managing Director, Japan, AdRoll

11am – 11.20am: Coffee Break

11.20am – 11.50am: Keynote Presentation: Index Exchange
– James Prudhomme, Managing Director EMEA, Index Exchange

11.50am – 12.20pm: Presentation & Fireside Chat: The Advertisements are Avoided! The Data Utilization & Brand Loyalty Enhancement
in a Decentralized Media Era

Moderator:
– Sadanori Shibata, Manager, Data Management Platform Division, Hakuhodo DY Media Partners Inc. | Director, CMO, Handy Marketing Inc.
Speaker:
– Kenichi Sugawara, Manager of Brand Advertisement, SmartNews Inc.

12.20pm – 1.00pm: Panel Discussion: How Data & Technology has Evolved Media Trading
Moderator:
– Ciaran O’Kane, Founder & CEO, ExchangeWire
Speakers:
– Rick Mulia, Managing Director, JAPAC, Rubicon Project
– Jocelyn Hayashi, SVP, Global Agency Practice, MediaMath
– David Royer, Project Director, Intralink, Digital Element

1.00pm – 2.00pm: Lunch

2.00pm – 2.30pm: Keynote Presentation – The Trade Desk: The time that Marketer and Publisher should consider the quality of inventory has come
– Tetsuya Shintani, Commercial Director & Country Manager, Japan, The Trade Desk

2.30pm – 3.00pm: Panel Discussion: Publishers – Programmatic and Branding:
The Local Perspective from Japanese Agency and Publishers

Moderator:
– Tomoko Teramawari, Director, Platform One | Manager, Media Services Group, Programmatic Department, Media Sales Division, D.A.Consortium Inc.
Speakers:
– Daisuke Arai, Deputy Manager, Digital Bussiness and Advertising Bureau,NIKKEI INC.
– Motoharu Nishizawa, General Manager, Marketing Solutions Division, KADOKAWA CORPORATION
– Masahide Hiraoka, Deputy General Manager/Unit Manager, Media Planning Unit, Media & Solution Division, Hakuhodo DY digital Inc.

3.00pm – 3.30pm: Presentation & Fireside Chat: The Opportunity in Programmatic TV, Video & DOOH
Moderator: 
– Ciaran O’Kane, Founder & CEO, ExchangeWire
Speakers:
– Brian Golbere, General Manager, Emerging Technology, IPONWEB
– Emmanuel Fischmeister, Head of International Sales, Japan, Teads

3.30pm – 4.00pm: Coffee Break

4.00pm – 4.30pm: Presentation: How to Perceive the Integrated Reaches from TVCF & Digital Advertisement?
– Ryuji Yokoyama, President & CEO, Digital Intelligence Inc.

4.30pm – 5.00pm: Fireside Chat – Making Sense of the Data and Technology Landscape
Moderator:
– Ciaran O’Kane, Founder & CEO, ExchangeWire
Speaker:
– Alanna Gombert, SVP, Technology & Ad Operations General Manager, IAB Tech Lab/IAB

5.00pm – 5.40pm: Panel Discussion: How Marketers View Programatic Marketing – Now & Future
Moderator:
– Hideyoshi Tanimoto, Managing Director, GMO NIKKO
Speakers:
– Naoya Fujiwara, Director, Madre:X Co. Ltd. | Operating Officer, PATH Corporation|  CEO, Active LLC
– Yutaka Kirihara, Manager, Business Headquarter, Domain Division, GMO Internet Inc.
– Sota Matsufuji, Manager of Elementary School Education Online Sales, Department, Benesse Corporation
– Takuya Ogawa, Chief, Online Sales Department, Japan Airlines Co., Ltd

5.40pm – 5.45pm: Closing Note
– Ciaran O’Kane, Founder & CEO, ExchangeWire

5.45pm: Networking Party

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