MadTech Live Singapore 2019

AGENDA

2.00pm – Registration & Networking

2.30pm – Welcome from ExchangeWire
– Rachel Smith, COO, ExchangeWire

2.40pm – Panel Discussion Session: The Big Opportunity for Independent AdTech in Mobile App Marketing
Moderator:
– Eileen Yu, Editor ExchangeWire & DTC Daily
Panellists:
– Tom Simpson, VP, Brand & Exchange APAC, AdColony
– Kabeer Chaudhary, Managing Partner APAC, M&C Saatchi Performance

3.10pm – Panel Discussion Session: Using Programmatic to Maximise Mobile Revenue
Moderator:
– Jodie Collins, Managing Director, Re/Digital
Panellists:
– Hari Shankar, Chief Executive Officer, Singapore Media Exchange
– Daniel Henriksen, Head of Outcome Media Planning, Xaxis Asia Pacific
– Rohan Kamra, Regional Digital Marketing Manager – Asia Pacific & Japan, Intel Corporation

3.40pm – MadTechLive Session: Why Brands Should Embrace In-App Advertising
Moderator:
– Rachel Smith, COO, ExchangeWire
Panellists:
– Mike Chowla, Senior Director of Product Management, PubMatic
– Janet Leung, Director of Product, Publicis Media Precision APAC
– Stefen Kyaw, Digital Marketing Lead, GrabFood

4.20pm – Summary and close from ExchangeWire

4.25pm – Drinks & Networking

6.30pm – Event close