MadTech Podcast

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  Condé Nast’s Teodora Tepavicharova on Meta Inflating Ad Performance, TikTok’s AI Mandate, and AI Invading Journalism 

  On this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and Teodora (Teddy) Tepavicharova, director of programmatic strategy at Condé Nast.  They discuss Meta inflating its ad performance, TikTok's newly [...]

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  Mediahub's Ross Jenkins on Meta AI; Zero-Click Search; and Agencies

  Mediahub's Ross Jenkins joins ExchangeWire to discuss Meta's AI restructuring, zero-click search tools, and agency roles in media buying.

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  “We’re drowning in ads, but at the same time, we’re barely noticing them”: eight&four’s Chloe Singleton on Attention through the Lens of Paid Social 

  In this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Chloe Singleton, performance director at social and content agency eight&four for a conversation about attention through the lens of paid social. Chloe expands on: What has caused [...]

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  The Kite Factory’s Simi Gill on Grok Introducing Ads, Google vs Publishers, and Instagram’s New Map Feature 

  The Kite Factory's Simi Gill joins us to discuss Elon Musk’s plans to bring ads to Grok, AI Overviews harming publishers, and Instagram Map. 

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  Digital Voices’ Georgia Goodwin on Evolving News Consumption Habits, Skyrocketing Influencer Rates and Reddit vs Snap 

  Digital Voices' Georgia Goodwin joins us to discuss news consumption habits, influencer rates doubling, and the latest from Reddit and Snap.

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  ExchangeWire on the Ad-Supported Streaming Surge and Public Service Broadcasters Under Threat 

  ExchangeWire's head of marketing Grainne Reid is joined by CEO Rachel Smith, and head of content John Still, to discuss the latest headlines in the TV and streaming landscape. 

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  AI Special with eight&four’s Kate Ross: Netflix’s First Use of AI, Meta Against the EU’s AI Code of Practice, and UK AI Audit Standards 

  In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and Kate Ross, co-founder and CEO of agency eight&four, for an AI special looking at the latest headlines surrounding the technology. They [...]

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  Chris Andrews of Miroma Founders Network on OpenAI Launching a Web Browser, Trust as a Business Driver, and UK Ad Agencies Calling for a Ban on Fossil Fuel Ads

  In this MadTech Podcast episode, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and Chris Andrews, head of marketing technology at Miroma Founders Network, to discuss the latest in ad tech, media, and marketing.  They look at [...]

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  Ella Britton of Mediaplus UK on Channel 4's AI Ad, BBC's US Approach and NHS's Less Healthy Foods Rules

  On this week's MadTech Podcast, ExchangeWire's John Still and Mat Broughton are joined by Ella Britton, Strategy Director and Head of Creative Planning at Mediaplus UK. Tune in as they discuss Channel 4's AI ad innovation, BBC's potential move to charge [...]

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  RedCircle’s Mike Kadin on the Programmatic Audio Landscape

  In this episode of the MadTech Podcast Special, Mike Kadin, founder and CEO, RedCircle, joins ExchangeWire's Mat Broughton to discuss programmatic audio. During the discussion, Kadin reveals: How programmatic ad tech is evolving within audio according to listener habits How brands can ensure [...]

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