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Company details

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Fifty

Categories:
AI & Machine Learning; Cookieless Targeting; Data Activation; Media Buying; Performance Marketing Services; CTV, OTT & Video
Website:
fifty.io
Email:
james.jones@fifty.io
Geography:
APAC EMEA LATAM
Location:
Specialism:

Podcasts

Fifty's Simon Eaton on Google Topics; Sony; and Meta
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Articles

ID Wars: The Battle for Contextual 2.0
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PressBox

Stonegate Group Appoints Fifty as Strategic Media Partner Ahead of World Cup
Fifty Appoints New CFO Sarah Rose
Fifty Technology Achieves IAB Gold Standard 2.0 Certification
Fifty Appoints Simon Eaton as Managing Director
Fifty’s New Cookieless Solution FiftyAurora Outperforms the Traditional Cookie for World-Leading Technology Company
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As a sports organisation, having a media partner who understands both our audience and the data behind the decisions is critical. The team at Fifty have been a long-term partner, using insight-led planning to help us make better, more impactful media choices, helping us to grow the game and drive attendance for both the men's team, and the Red Roses.
— Sally Sheppard - Head of Consumer Engagement at England Rugby

Company description

Fifty is the audience intelligence operating system for the AI era. Powered by Living Intelligence, combining privacy-compliant, human-first behavioural data with AI, to bring audience insights to life. With intelligence unique to each brand, this approach enables deep human understanding, precise omnichannel media planning and execution services, and the unique ability to bring insights to life, and ‘talk to’ audiences in natural language to inform strategy, messaging, creative and more. This connected operating system of intelligence, AI-enabled decisioning and world-class services drives faster, smarter media decisions and performance that delivers measurable business growth for brands and agencies.