Fifty Appoints New CFO Sarah Rose


Fifty has recently announced the appointment of Sarah Rose to the position of CFO, marking another important step for the business as it continues to scale and further expand its global presence. Taking effect in July, Rose will play an integral role in driving the company’s strategic and financial growth.

Sarah Rose, CFO, Fifty

Rose comes to Fifty with significant financial executive experience across the advertising, tech, and media industries, most recently acting as chief operating officer (EMEA) at CreativeDrive, a global technology led content production agency and supporting on its successful sale to Accenture Interactive in 2020. Prior to this, Rose held senior financial positions at Zebra Worldwide, Blinkbox (Tesco), and Cannes Lions International Festival of Creativity. Rose brings a strong track record of building and leading finance departments, with expertise in key areas including financial strategy, M&A, governance, and transformation change leadership.

“Having initially joined Fifty on an interim basis, I was really impressed with the energy and ambition of the team, so I was thrilled when the opportunity arose to take on a permanent role, especially given this important moment in its growth trajectory. I’m looking forward to working alongside Fifty’s experienced leadership team to shape and deliver the strategic priorities that will guide Fifty through this exciting new chapter. I believe that Fifty is uniquely placed to support our new and existing clients in meeting the changing demands of the digital marketing landscape coming into 2023 and beyond”, says Rose.

“Sarah is joining us at a pivotal moment where Fifty is looking to cement our global offering. Her focus, precision, and extensive expertise will be enormously valuable as we develop a forward-looking strategy that ensures we can continue to deliver exceptional, sustainable results for our clients and partners, and meaningful returns for our stakeholders'', adds founder & CEO Simon Shaw. 


Fifty Technology

Fifty uses AI, technology and data to help brands understand their customers and power advertising to best engage them.
At our core sits the Fifty platform, which makes sense of complex audience datasets and develops them into tribes, an impactful a...
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