Ad Tech Personality of the Year and Ad Tech Rising Star 2026: Shortlists Revealed
Who has made the shortlist for The Wires’ Ad Tech Personality of the Year and Ad Tech Rising Star awards this year? We reveal all…
What Publishers Can’t See Can Cost Them: Exposing the Hidden Economics of Ad Safety
In her latest column, mobile expert Peggy Anne Salz looks at the importance of providing a safe ads in an in-app environment, and how the danger is sometimes carefully hidden...
Digest: Omnicom Eyes New Pricing Model; Anthropic Forecasts Second Straight Quarter of Profit
In today’s Digest, we discuss Omnicom turning to outcome-based pricing amid workforce cuts, Anthropic forecasting its second straight quarter of profit, and Alipay unveiling a wallet agent for AI payments.
