The Measurement Gap in APAC’s OOH Market, and Why It’s Time for Change
Lifesight's Peter Madani tells us why OOH is the hottest format in the APAC region, and why digital OOH can make a massive impact...
Digest: Walmart Names Yahoo & Magnite as Ad tech Partners; Meta Reaffirms Oversight Board Funding
In today’s Digest, we discuss Walmart teaming up with Yahoo and Magnite on an ad tech overhaul, Meta renewing its funding pledge for the Oversight Board, and Anthropic nearing a USD$1tn valuation ahead of an IPO.
TruTxt’s Dave Barr & Nick Fletcher on International Publisher Localisation
TruTxt's Dave Barr and Nick Fletcher join John Still to discuss the localisation and monetisation of international publisher traffic.
