×
  • Home
  • Features
  • Events
    • London
    • Singapore
    • Dubai
    • Tokyo
    • Cannes
    • Madrid
    • Event videos
    • Event photos
  • Awards
  • Podcast
    • MadTech Podcast
  • Video
    • TraderTalk TV
    • A Coffee With…
    • Webcasts
    • Video Interviews
    • VoxPops
    • Event Videos
  • Sketches
  • Columnists
    • Charlotte McEleny
    • Shirley Marschall
    • Peggy Anne Salz
    • Chloe Singleton
    • Jessica Treasure
    • Alex Lamaro-McCrindle
  • Reports
    • ExchangeWire Research
    • Deep Dive
    • Ebooks
    • Industry Review
    • Insights & Attitudes
    • Indexes
  • PressBox
    • News
    • German
    • French
    • Spanish
    • Italian
    • Profiles
  • Hot Topics
    • Cannes
    • MENA
    • Predictions
    • AI
    • Retail Media
    • CTV
    • Privacy
    • Attention
    • Curation
  • About us
  • Contact Us
  • Our websites
    • ExchangeWire.com ✓
    • ExchangeWire.jp
ExchangeWire Logo
  • Home
  • Features
  • Events
    • London
    • Singapore
    • Dubai
    • Tokyo
    • Cannes
    • Madrid
    • Event videos
    • Event photos
  • Awards
  • Podcast
    • MadTech Podcast
  • Video
    • TraderTalk TV
    • A Coffee With…
    • Webcasts
    • Video Interviews
    • VoxPops
    • Event Videos
  • Sketches
  • Columnists
    • Charlotte McEleny
    • Shirley Marschall
    • Peggy Anne Salz
    • Chloe Singleton
    • Jessica Treasure
    • Alex Lamaro-McCrindle
  • Reports
    • ExchangeWire Research
    • Deep Dive
    • Ebooks
    • Industry Review
    • Insights & Attitudes
    • Indexes
  • PressBox
    • News
    • German
    • French
    • Spanish
    • Italian
    • Profiles
  • Hot Topics
    • Cannes
    • MENA
    • Predictions
    • AI
    • Retail Media
    • CTV
    • Privacy
    • Attention
    • Curation
Skip to main content
The MadTech Podcast
More podcasts
Commercial Product Banner
TraderTalkTV
  • Shot of Travis O'Neil, Vice President of Product at GumGum, at the ExchangeWire whiteboard for an episode of TraderTalkTV.
    GumGum’s Travis O’Neil on the Mindset Graph & Relevancy Spaces
  • Shot of Paula Bacariza Perez, general manager, data & strategy, EMEA at The Trade Desk, at the ExchangeWire whiteboard for TraderTalkTV.
    The Trade Desk’s Paula Bacariza Perez on Identity Graphs & The Graph of Graphs
  • Oz Etzioni, CEO & co-founder of Clinch, at the ExchangeWire whiteboard for a Trader Talk.
    Clinch’s Oz Etzioni on Driving Better Outcomes With Orchestration
  • Alex Powells, CEO of Pixels, at ExchangeWire's legendary whiteboard.
    Pixels’ Alex Powell on Achieving True Scale With Creator Marketing
  • Understanding IP Addresses and Geolocation With Charlie Johnson of Digital Envoy
    Understanding IP Addresses and Geolocation With Charlie Johnson of Digital Envoy
More TraderTalk
PressBox
  • Company logo
    Ogury Names Ben Chesters as Country Director UK
  • Company logo
    Around 70% of AI responses Recommend One Primary Brand – Captify UK Finds
  • Company logo
    VIOOH Expands Programmatic DOOH Access in Mexico with Grupo IMU Partnership
More PressBox

The Zero-Click Web Is Quietly Rewriting the Definition of Premium. Mobile Gaming Is the Beneficiary.

The Zero-Click Web Is Quietly Rewriting the Definition of Premium. Mobile Gaming Is the Beneficiary.

The strongest claim to premium now comes from a place many buyers still treat as experimental: mobile gaming, writes Howard Luks of SE7EN...

How to Market to an AI Agent

How to Market to an AI Agent

In his latest column, Alex Lamaro-McCrindle, Miroma Founders Network, looks at the agentic future, and how to market to AI agents…

Digest: Google Traffic to UK Publishers Set to Halve?; EU Fines AliExpress for DSA Violations 

Digest: Google Traffic to UK Publishers Set to Halve?; EU Fines AliExpress for DSA Violations 

In today’s MadTech Daily, we cover a new study finding AI is accelerating the collapse of Google Search referral traffic, the EU fining AliExpress €550m over failures to police illegal and counterfeit products, and Beehiiv launching Community and AI Copilot [...]

Read more features

Latest Features

  • Cannes Lions 2026: Agentic AI is Moving Closer to the Media Decision
    Cannes Lions 2026: Agentic AI is Moving Closer to the Media Decision
  • Shot of Rachel Douglas, founder of Ad Astra Advertising, in the ExchangeWire kitchen for an episode of 'A Coffee With...'
    "Is Linear Dying or is it Changing?": A Coffee With Rachel Douglas, Ad Astra
More features

Digest

Our latest news delivered straight into to your inbox.

Sign up now

Research
Reports on insights and attitudes
  • ExchangeWire Media Pulse H2 2025
    ExchangeWire Media Pulse H2 2025
  • media-pulse-h1-2025-cover
    The ExchangeWire Media Pulse: H1 2025
  • Fragmentation in CTV: What are the Key Challenges?
    Fragmentation in CTV: What are the Key Challenges?
  • The ExchangeWire Media Pulse: H2 2024
    The ExchangeWire Media Pulse: H2 2024
  • The State of Data and Tech Maturity for Brands in APAC
    The State of Data and Tech Maturity for Brands in APAC
  • Programmatic DOOH: what can it do for you?
    Programmatic DOOH: a dynamic, efficient and data-led opportunity for brand and performance marketers
More reports
ExchangeWire TV

Watch exclusive interviews with industry leaders discussing the latest trends and insights

“Advertisers in Command”: Lou Nylander, Wildflowers of London

“Advertisers in Command”: Lou Nylander, Wildflowers of London

Lou Nylander, founder of Wildflowers of London, joined ExchangeWire's John Still on [...]

Shot of Rachel Douglas, founder of Ad Astra Advertising, in the ExchangeWire kitchen for an episode of 'A Coffee With...'

“Is Linear Dying or is it Changing?”: A Coffee With Rachel Douglas, Ad Astra

In this episode of A Coffee With... Rachel Douglas, founder of Ad [...]

“Programmatic is Moving Out of Its Awkward Phase.”: Mike Murray, OMD EMEA

“Programmatic is Moving Out of Its Awkward Phase.”: Mike Murray, OMD EMEA

Mike Murray, Head of Programmatic at OMD EMEA, shares his perspective on [...]

Shot of Laura Wade, sustainability lead at ISBA, in the ExchangeWire kitchen for an episode of 'A Coffee With...'

“Supercharging the Status Quo”: A Coffee With Laura Wade, ISBA

In this episode of A Coffee With... Laura Wade, sustainability lead at [...]

Shot of Dustin Cha, co-founder and co-CEO of Ad-Shield, in the ExchangeWire kitchen for an episode of 'A Coffee With...'

Dark Traffic & Ad Blockers: A Coffee With Dustin Cha, Ad-Shield

In this episode of A Coffee With... Dustin Cha, co-founder & co-CEO [...]

View all videos from ExchangeWire TV
  • Home
  • News
  • Events
  • Podcast
  • TT TV
  • Research
  • PressBox
  • Cookie Policy
  • Privacy Statement
  • © 2026 ExchangeWire.com