The Geo Blind Spot: You’ve Never Seen Most of Your Own Campaign
Andrew Byzov, CMO of DataImpulse, looks at the issue of Geo blind spots and the importance of overcoming them to know the true value of a campaign. The launch of a [...]
Digest: Stagwell Acquires Freestar in Supply-Side Push; Anthropic Files for IPO as Losses Mount
In today’s Digest, we discuss Stagwell acquiring Freestar to expand further into the supply side of ad tech, Anthropic filing for an IPO and revealing rapid revenue growth alongside heavy losses, and Instacart reportedly exploring a sale, with DoorDash and [...]
GTA VI and the Attention Supply Problem
Participation beats impressions. Fandom beats frequency. Intent beats awareness. Ashley Bolt of Arena Media UK argues that marketing’s biggest winners will be the ones who planned by those rules… On 27 [...]
