The Problem With Seedless Watermelons and Ad Tech
What links a disappointingly dull watermelon and the ad tech ecosystem? Only Shirley Marschall could bring you the answer...
Digest: UK ad exports hit £19.4bn; Tencent Nears Launch of AI Agent for WeChat
In today’s Digest, we cover UK ad exports reaching £19.4bn, Tencent readying an AI agent for China’s most-used app, and Anthropic making its public market debut amid the AI surge.
“Proliferation of Media Channels”: How Are Brands Reaching Consumers?
Sarah Stallwood, head of analytics at Omnicom Media UK, shares her excitement about joining the ExchangeWire Wires Awards judging panel.
