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Buying Sales or Renting Them: How Much of 11.11 is Incremental?

Charlotte Mceleny looks at the 11:11, or Singles Day, shopping phenomenon, and the impact of ad tech on proceedings…

Digest: OpenAI Brings ChatGPT Ads to Programmatic Buyers; Brave Faces Publisher Lawsuit Over AI Scraping

In today’s ExchangeWire News Digest, we discuss OpenAI opening unsold ChatGPT ad space to programmatic buyers through Magnite and PubMatic, The New York Times and other publishers suing Brave over AI scraping and paywall bypass, and Deloitte finding that free-to-air [...]

“The Most Valuable Audiences”: A Coffee With Nicolas Bidon, Ogury

Nicolas Bidon, chief executive officer of Ogury, in the ExchangeWire kitchen for an episode of 'A Coffee With...'

Nicolas Bidon, CEO of Ogury, joins Lindsay Rowntree over a black americano to discuss persona intelligence and audience decisioning.

“The Most Valuable Audiences”: A Coffee With Nicolas Bidon, Ogury

In this episode of A Coffee With... Nicolas Bidon, CEO of Ogury, [...]

Felicia Asiedu, marketing director, Europe at Cvent, in the ExchangeWire kitchen for an episode of 'A Coffee With...'

“Prove the Value of Your Events”: A Coffee With Felicia Asiedu, Cvent

In this episode of A Coffee With... Felicia Asiedu, marketing director, Europe [...]

Si Goodall, founder of The Ninety-Niners, in the ExchangeWire kitchen for an episode of 'A Coffee With...'

“The Real People Who Experience Brands”: A Coffee With Si Goodall, The 99ers

In this episode of A Coffee With... Si Goodall, founder of The [...]

Corporate Capital: How Strategic Investors Use Funds to Accelerate Innovation and Market Access

Corporate investment strategies are shifting. Instead of direct acquisitions, many large platforms, [...]

Rebuilding the Open Internet: Publishers, Platforms & the Fight for Fair Value

The open internet is feeling the impact of declining referrals and shifting [...]

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Buying Sales or Renting Them: How Much of 11.11 is Incremental?

Digest: OpenAI Brings ChatGPT Ads to Programmatic Buyers; Brave Faces Publisher Lawsuit Over AI Scraping

“The Most Valuable Audiences”: A Coffee With Nicolas Bidon, Ogury

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“The Most Valuable Audiences”: A Coffee With Nicolas Bidon, Ogury

“Prove the Value of Your Events”: A Coffee With Felicia Asiedu, Cvent

“The Real People Who Experience Brands”: A Coffee With Si Goodall, The 99ers

Corporate Capital: How Strategic Investors Use Funds to Accelerate Innovation and Market Access

Rebuilding the Open Internet: Publishers, Platforms & the Fight for Fair Value