In her first feature for ExchangeWire, our new columnist Jess Treasure, head of strategy at Bountiful Cow, looks at how most media plans are shaped by what measurement makes easiest, and why advantage lies in what others overlook…
Gemma Spence, CEO of VML Marketplaces (WPP Group), joins ExchangeWire's Lindsay Rowntree for a coffee chat about agentic commerce.
In today’s Digest, we cover California filing a price-fixing legal claim against Amazon, Singapore proposing a global standard for generative AI testing, and Apple naming John Ternus as CEO successor to Tim Cook.
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