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The MadTech Podcast
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TraderTalkTV
  • Shot of Travis O'Neil, Vice President of Product at GumGum, at the ExchangeWire whiteboard for an episode of TraderTalkTV.
    GumGum’s Travis O’Neil on the Mindset Graph & Relevancy Spaces
  • Shot of Paula Bacariza Perez, general manager, data & strategy, EMEA at The Trade Desk, at the ExchangeWire whiteboard for TraderTalkTV.
    The Trade Desk’s Paula Bacariza Perez on Identity Graphs & The Graph of Graphs
  • Oz Etzioni, CEO & co-founder of Clinch, at the ExchangeWire whiteboard for a Trader Talk.
    Clinch’s Oz Etzioni on Driving Better Outcomes With Orchestration
  • Alex Powells, CEO of Pixels, at ExchangeWire's legendary whiteboard.
    Pixels’ Alex Powell on Achieving True Scale With Creator Marketing
  • Understanding IP Addresses and Geolocation With Charlie Johnson of Digital Envoy
    Understanding IP Addresses and Geolocation With Charlie Johnson of Digital Envoy
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PressBox
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    AdPlayer.Pro Video Ad Tech Provider Shares Q2 2026 Results
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    Screencore Expands APAC Growth Strategy Ahead of ChinaJoy 2026
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    ‘Brand Beckham’ Readership Wins the World Cup as Off-Pitch Stories Rival the On-Field Action
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From Reach to Relevance: How Programmatic & Immersive OOH is Powering the Next Era of Brand Impact

From Reach to Relevance: How Programmatic & Immersive OOH is Powering the Next Era of Brand Impact

This session from ATS Singapore 2026 explores how programmatic and immersive out-of-home are reshaping the future of brand storytelling.

Digest: Omnicom Merges Hearts & Science, Mediahub; Judge Approves Anthropic’s $1.5bn Settlement

Digest: Omnicom Merges Hearts & Science, Mediahub; Judge Approves Anthropic’s $1.5bn Settlement

In today’s Digest, we cover Omnicom Media merging Hearts & Science and Mediahub into a new global network, a judge approving Anthropic’s $1.5bn settlement, and M+C Saatchi ANZ heading for a management buyout amid steep local losses.

ExchangeWire’s Media Pulse H1 2026

ExchangeWire’s Media Pulse H1 2026

What's actually on the minds of media, marketing, and ad tech professionals in 2026? ExchangeWire's Media Pulse H1 2026 report pulls back the curtain...

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Latest Features

  • Cannes Lions 2026: Agentic AI is Moving Closer to the Media Decision
    Cannes Lions 2026: Agentic AI is Moving Closer to the Media Decision
  • Shot of Rachel Douglas, founder of Ad Astra Advertising, in the ExchangeWire kitchen for an episode of 'A Coffee With...'
    "Is Linear Dying or is it Changing?": A Coffee With Rachel Douglas, Ad Astra
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Research
Reports on insights and attitudes
  • ExchangeWire’s Media Pulse H1 2026
    ExchangeWire’s Media Pulse H1 2026
  • ExchangeWire Media Pulse H2 2025
    ExchangeWire Media Pulse H2 2025
  • media-pulse-h1-2025-cover
    The ExchangeWire Media Pulse: H1 2025
  • Fragmentation in CTV: What are the Key Challenges?
    Fragmentation in CTV: What are the Key Challenges?
  • The ExchangeWire Media Pulse: H2 2024
    The ExchangeWire Media Pulse: H2 2024
  • The State of Data and Tech Maturity for Brands in APAC
    The State of Data and Tech Maturity for Brands in APAC
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ExchangeWire TV

Watch exclusive interviews with industry leaders discussing the latest trends and insights

From Reach to Relevance: How Programmatic & Immersive OOH is Powering the Next Era of Brand Impact

From Reach to Relevance: How Programmatic & Immersive OOH is Powering the Next Era of Brand Impact

Recorded at ATS Singapore 2026, this session explores how programmatic OOH, contextual [...]

The Future of the Open Internet Starts at the Impression

The Future of the Open Internet Starts at the Impression

In this fireside chat at ATS Singapore 2026, Index Exchange President & [...]

“Advertisers in Command”: Lou Nylander, Wildflowers of London

“Advertisers in Command”: Lou Nylander, Wildflowers of London

Lou Nylander, founder of Wildflowers of London, joined ExchangeWire's John Still on [...]

Shot of Rachel Douglas, founder of Ad Astra Advertising, in the ExchangeWire kitchen for an episode of 'A Coffee With...'

“Is Linear Dying or is it Changing?”: A Coffee With Rachel Douglas, Ad Astra

In this episode of A Coffee With... Rachel Douglas, founder of Ad [...]

“Programmatic is Moving Out of Its Awkward Phase.”: Mike Murray, OMD EMEA

“Programmatic is Moving Out of Its Awkward Phase.”: Mike Murray, OMD EMEA

Mike Murray, Head of Programmatic at OMD EMEA, shares his perspective on [...]

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