From Reach to Relevance: How Programmatic & Immersive OOH is Powering the Next Era of Brand Impact

This session from ATS Singapore 2026 explores how programmatic and immersive out-of-home are reshaping the future of brand storytelling.

This session from ATS Singapore 2026 explores how programmatic and immersive out-of-home are reshaping the future of brand storytelling.

In today’s Digest, we cover Omnicom Media merging Hearts & Science and Mediahub into a new global network, a judge approving Anthropic’s $1.5bn settlement, and M+C Saatchi ANZ heading for a management buyout amid steep local losses.

What's actually on the minds of media, marketing, and ad tech professionals in 2026? ExchangeWire's Media Pulse H1 2026 report pulls back the curtain...
Watch exclusive interviews with industry leaders discussing the latest trends and insights

Recorded at ATS Singapore 2026, this session explores how programmatic OOH, contextual [...]

In this fireside chat at ATS Singapore 2026, Index Exchange President & [...]

Lou Nylander, founder of Wildflowers of London, joined ExchangeWire's John Still on [...]

In this episode of A Coffee With... Rachel Douglas, founder of Ad [...]

Mike Murray, Head of Programmatic at OMD EMEA, shares his perspective on [...]