From Impressions to Impact – the Year of Outcomes?
Next up in our predictions series, we look at the importance of outcomes, and how they could come to define 2026… Are we moving from vanity metrics to meaningful measurement? 2026 [...]
Digest: YouTube TV to Launch Genre Plans; Pinterest to Buy tvScientific; Meta Said to use Qwen in ‘Avocado’ Mode
In today’s Digest, we cover YouTube TV launching genre-based plans, expanding its sports streaming push, and increasing ads on Shorts. We also cover Pinterest buying tvScientific to expand performance ads to CTV, and Meta reportedly using Alibaba’s Qwen in its [...]
ExchangeWire on the Warner Bros Bidding Wars and the EU’s Moves Against X and Google
In this episode of the MadTech podcast, ExchangeWire co-founder & advisor Ciaran O’Kane and head of content John Still join head of marketing Grainne Reid to look at pivotal changes across media consolidation and transatlantic policy tensions.
