“A Reset, Not an Evolution”: A Coffee With Toby Hack, Kepler
Toby Hack, CEO, EMEA & APAC at Kepler Group, joins ExchangeWire's Lindsay Rowntree for a coffee chat about AI, GEO, and first-mover advantage.
Digest: MENA Becomes Fastest-Growing Ad Market; Accenture Acquires Whalar
In today’s MadTech Daily, we look at MENA becoming the fastest-growing advertising market, Whalar joining Accenture in an acquisition deal, and VCCP unveiling a new retail media offering alongside an ECD appointment.
Google’s AI Search, the Crocodile Effect and Publishers’ “Exposure”
This week Shirley Marschall casts her eye over Google's AI search moves and new CMA rules, asking whether visibility ever converts to value… Google’s latest move to AI-ify search, not just [...]
