The Trust Mechanic: Why APAC’s Social Commerce Won’t Follow the US into an AI Content Flood
Charlotte McEleny looks at authenticity, and what brands stand to lose by leaning on synthetic content instead of human trust...
Digest: IAB Tech Lab Releases AAMP 2.3; ByteDance Projects $4bn AI Revenue
In today’s Digest, we cover the IAB Tech Lab releasing AAMP 2.3 to bring agentic advertising into production, ByteDance projecting USD$4bn (£3.16bn) in AI revenue, and a Singapore panel rejecting social media age bans.
The Rise of Intent-Driven Media Planning
Michaela Rairata, Client Growth Director, Nano Interactive, looks at the importance of intent-driven planning… Every media planner has hit the same wall. A brief calls for "premium EV buyers", and the keyword-based [...]
