PressBox Articles

• iion Partners with Play.Works to Bring Premium CTV Gaming & AVOD Inventory to Advertisers

  1 month ago News

  

  iion has formed a strategic partnership with Play.Works, integrating the leading connected TV (CTV) gaming provider's premium inventory into iion's advertising platform. This collaboration gives advertisers access to high-impact video environments on the largest screen in the home.  Play.Works delivers over [...]

• As AI Agents Start Shopping, Kindred Is Quietly Powering the Infrastructure Behind the Curtain

  1 month ago News

  

  With OpenAI now weaving native shopping into ChatGPT, the landscape of digital commerce is entering a new phase. We’re moving beyond search and recommendation into a world where AI agents can take real transactional steps on our behalf—finding deals, comparing [...]

• PubMatic & Overtone Partner to Power the Open Internet with Contextual Intelligence

  1 month ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has today (May 1st, 2025) announced a partnership with Overtone, a contextual intelligence partner redefining digital relevance for brands from a human perspective. The partnership sets a new [...]

• Taboola Partners with Samsung to Power News Recommendations on More Samsung Devices Globally

  1 month ago News

  

  Taboola has announced it has reached a new partnership with Samsung to serve news recommendations on Samsung devices and news channels.  Under this new multi-year relationship, Taboola will power news recommendations on Samsung News, the popular news application found on millions of [...]

• First-id & Implicit Combine the Strength of Médiamétrie’s Internet Panel with the Power of Deterministic Identifiers

  2 months ago News

  

  Implcit, a specialist in advertising statistics and artificial intelligence (AI), and First-id, a key player in deterministic identification, announce their groundbreaking alliance. This partnership aims to address major challenges faced by advertising stakeholders: accurately reaching the right audiences across all [...]

• Azerion UK Partners with AudienceProject to Offer Independent Audience Measurement for CTV & OLV Advertising

  2 months ago News

  

  Digital advertising platform Azerion UK has entered a strategic partnership with cross-media measurement provider AudienceProject to bolster its omnichannel evaluation capabilities with independent audience measurement. The agreement covers connected TV (CTV) and online video (OLV) advertising, including campaigns on YouTube, [...]

• LoopMe Partners with Microsoft Advertising to Offer Real-Time Brand Optimisation to Advertisers via Microsoft Curate

  2 months ago News

  

  LoopMe, the global leader in brand performance, today (April 29th, 2025) announced it has partnered with Microsoft Advertising to integrate its first-to-market real-time brand optimisation PurchaseLoop solution into Microsoft Curate. Through Microsoft Curate, LoopMe has enhanced the addressability of its first-party [...]

• Yahoo DSP Launches Conversion API to Enhance Campaign Measurement & Optimisation

  2 months ago News

  

  Yahoo DSP today (April 29th, 2025) announced the launch of its Conversion API (Yahoo CAPI), a future-proof solution designed to help advertisers streamline measurement, attribution, and optimisation across channels. Yahoo CAPI allows advertisers to send conversion events directly to Yahoo DSP [...]

• New AI Study Shows Effie UK Winners Outperform on Emotion, Attention & Correct Brand Recall

  2 months ago News

  

  Effie UK Award winners generate stronger positive emotions, higher brand recall, and greater audience attention than non-winning campaigns, according to new data from creative effectiveness platform DAIVID. In partnership with Effie Awards UK – the leading authority on marketing effectiveness – [...]

• FirstPartyCapital Launches FirstPartyStudio to Empower Start-Ups with High-Quality Expertise

  2 months ago News

  

  FirstPartyCapital, the leading investment fund into ad tech, martech, and digital media companies, has today (April 29th, 2025) announced the launch of FirstPartyStudio, offering group and individual expertise to technology businesses.  Businesses in the ad tech, martech, and media sectors need [...]