PressBox Articles

• Axis Joins IAB UK as Newest Member to Drive Innovation in Digital Advertising

  2 months ago News

  

  Axis, a global programmatic platform, is proud to announce its membership with IAB UK, the trade association for digital advertising. This strategic partnership marks a significant milestone in Axis's commitment to advancing the digital advertising ecosystem and fostering transparency, innovation, [...]

• Seedtag Appoints Aritz Reyes as Global SVP of Operations

  2 months ago News

  

  Seedtag, the global leader in contextual advertising, has appointed Aritz Reyes as global SVP of operations. In this role, Aritz will oversee the company’s operational transformation to support its rapid growth and further enhance its international footprint across 16 markets. [...]

• Teads Find: UK Travellers Favour Special Offers Over Celebrity Ads When Booking Holidays

  2 months ago News

  

  A new Travel Compass report from Teads, the omnichannel outcomes platform for the open internet, has revealed the ultimate travel inspirations for UK holidaymakers, with 80% of consumers stating that special offers from adverts impact their travel decisions. This is [...]

• Adalytics Investigation Exemplifies Kargo's Commitment to Transparency

  2 months ago News

  

  The latest Adalytics report has sent shockwaves through the advertising industry, revealing alarming instances of brands unknowingly having their ads served on websites featuring explicit and illegal content. The findings underscore a growing concern among advertisers about the transparency and [...]

• First-id Revolutionises Retargeting: Jacadi Demonstrates its Effectiveness Against Third-Party Cookies

  2 months ago News

  

  As third-party cookies are being phased out, Jacadi, the first advertiser to integrate First-id via its CMP Axeptio, conducted a comparative study with R-Advertising to measure the impact of this solution on advertising performance. The AB test compared First-id against [...]

• Publicis to Acquire Lotame, the World’s Leading Independent end-to-end Data Solution

  2 months ago News

  

  Publicis Groupe today (6th March, 2025) announced that it has entered into an agreement to acquire Lotame, the world’s leading independent identity solution, in an update on its AI strategy presented by Arthur Sadoun (click HERE to see the film). A [...]

• Equativ & Titan OS Partner to Revolutionise CTV Advertising with Retail Media Precision

  2 months ago News

  

  Equativ today (March 6th, 2025), announces it has become the new ad server and primary supply-side platform (SSP) for Titan OS, the European technology and advertising company that has developed an independent operating system for connected TV (CTV). The partnership [...]

• VideoElephant Recorded Double-Digit Increases in Licensed Videos This Year & Saw Vertical Video Usage Soar

  2 months ago News

  

  In its annual year-end Rewind Report, which tallies video usage by client publishers and broadcasters, video solutions provider VideoElephant, which has one of the largest libraries of premium, rights cleared video in the world, has seen a striking 42% increase [...]

• Displayce Unveils New Brand Identity & Reaffirms Global Ambitions

  2 months ago News

  

  A pioneer in technological solutions for buying advertising space specialised in DOOH, Displayce unveils a new brand identity. With the ambition to become the leading global technology suite for out-of-home (OOH), Displayce supports advertisers, agencies, and media owners in addressing [...]

• Clinch Introduces First-to-Market Dynamic Font Feature & Automated Subtitles

  2 months ago News

  

  Clinch, the AI-powered technology company that brings efficiency, productivity, and intelligence to omnichannel advertising, today (March 4th, 2025) announced the launch of two creative solutions within its Flight Control platform: Dynamic Fonts and Automated and Dynamic Video Subtitles.  These innovations empower [...]