PressBox News

• Adelaide Joins Index Marketplaces, Bringing Attention-Based Media Quality to Sell-Side Curation

  2 months ago News

  

  Adelaide, the leader in attention-based media quality measurement and activation, is now available in Index Marketplaces, expanding access to Adelaide’s AU metric within sell-side curation workflows and enabling buyers and curators to evaluate and package media quality at scale. Index [...]

• Audion Strengthens European Footprint; Appoints Ina Börner as Head of Sales & Market Growth, DACH

  2 months ago News

  

  Audion, a leading European digital audio player with established operations in France, Italy, the United Kingdom, Belgium, and the Netherlands, has appointed Ina Börner to the newly-created position of head of sales & market growth DACH as it continues its [...]

• OpenX Unveils OpenXBuild: A New Software Suite for Building Better Advertising Solutions

  2 months ago News

  

  OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (6th January, 2026) announced the launch of OpenXBuild, a software suite that gives advertisers unprecedented real-time control over ad performance, reach, and insights. Designed for brand and agency [...]

• PubMatic Launches AgenticOS, the Operating System for Agent-to-Agent Advertising

  2 months ago News

  

  PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, announced the launch of PubMatic AgenticOS, an operating system designed to orchestrate autonomous, agent-to-agent advertising execution across premium digital environments.  AgenticOS provides a system-level layer that allows agents to plan, [...]

• GeoEdge Partners with Carty to Power Safe, High-Quality Global Retail Advertising

  2 months ago News

  

  GeoEdge, the global leader in malvertising protection, is proud to announce a strategic partnership with Carty, a next-generation DSP built to power global e-commerce growth. As Carty expands across the programmatic marketplace, integrating GeoEdge’s ad quality and malvertising protection technology ensures [...]

• Thrad Launches $500k Monetisation Fund to Establish Advertising as the Primary Monetisation Engine for the AI Ecosystem

  2 months ago News

  

  Thrad, the AI-native advertising infrastructure provider, has announced the launch of the USD$500,000 (£370,000) Thrad Monetisation Fund. The initiative aims to solve a critical bottleneck in the current market: the lack of scalable revenue models for conversational AI products.  As AI [...]

• Adform Strengthens DACH Presence with Splicky Acquisition

  2 months ago News

  

  Adform, Europe’s leading independent media buying platform, today (18th December, 2025) announced the acquisition of Splicky, the advertising technology division of Goldbach Group, one of Switzerland’s largest advertising marketers. Founded in Berlin, Splicky has built a strong footprint across the [...]

• Clinch Introduces Predict IQ Scores™ to Help Advertisers Validate Creative Effectiveness Pre-Launch

  2 months ago News

  

  Clinch, the agentic AI platform for omnichannel content orchestration, today (18th December, 2025) announced the launch of a new predictive creative scoring suite within its Flight Control platform. Powered by AI, the Predict IQ Scores™ enable advertisers to understand how [...]

• Shinka.io Partners With Digital High Street Media as it Expands its DOOH Customer Portfolio

  2 months ago News

  

  Shinka, an independent ad tech infrastructure provider for connected TV (CTV) and digital out-of-home (DOOH) publishers, today (18th December, 2025) announced it has partnered with High Street Media Limited to integrate its advanced DOOH programmatic solutions across High Street Media’s [...]

• Heineken Appoints GumGum in "Joyful, Nostalgic" Christmas Campaign for Birra Moretti

  2 months ago News

  

  Heineken has appointed contextual-first leader GumGum to run a Christmas 2025 campaign for Birra Moretti, celebrating key themes of family, connection, and joy. The festive special will use GumGum’s advanced contextual tech to celebrate Birra Moretti’s proud Italian heritage and [...]