PressBox News

• Picnic Strengthens Measurement Offering Through Happydemics Partnership

  2 months ago News

  

  Picnic, the leader in Inventory Intelligence dedicated to driving a higher-quality ad-funded web, has announced a new partnership with Happydemics, a global, cross-channel brand lift solution. This collaboration will provide clients with brand lift studies that demonstrate the measurable impact [...]

• Laurène Deecke Appointed Head of Partnerships at XPLN.AI

  2 months ago News

  

  XPLN.AI, the specialist in attention measurement and optimisation, announces the appointment of Laurène Deecke as head of partnerships.  A recognised expert in the digital ecosystem, Laurène has been supporting international publishers for over ten years, addressing their challenges with innovative technological [...]

• illuma Achieves Network Advertising Initiative Membership, in Recognition of its Privacy-First Targeting Technology

  2 months ago News

  

  illuma - the global AI company specialising in contextual advertising technology, has joined the Network Advertising Initiative (NAI), the self-regulatory organisation advancing best data practice, in recognition of its long-standing privacy-first credentials. illuma has been pioneering AI-powered contextual solutions for advertisers [...]

• Taboola Partners with JOE Media Group to Boost User Engagement

  2 months ago News

  

  Taboola, a global leader in delivering performance at scale for advertisers, today (30th September 2025) announces its new partnership with JOE Media Group. Leveraging Taboola's performance advertising technology and audience engagement tools, JOE has seen its average monthly revenue increase by [...]

• Pixalate’s August 2025 United Kingdom (UK) Publisher Rankings for Websites, Mobile & CTV Apps

  2 months ago News

  

  Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, has released the August 2025 Publisher Trust Index (PTI) for the United Kingdom (UK). This Index evaluates websites and mobile apps across the Apple App Store, Google [...]

• GoWit Builds the Largest Commerce & Retail Media Ecosystem in EMEA

  2 months ago News

  

  GoWit, a global ad tech leader in omnichannel retail media, announced the launch of GoWit Commerce Media, a unified advertising platform connecting retailers, brands, and agencies. Replacing fragmented solutions, GoWit now unites 7,000+ brands and agencies with leading retailers in [...]

• Pixalate’s Global Q2 2025 Ad SDK Market Share Rankings for the Google Play Store & Apple App Store

  2 months ago News

  

  Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, released the Q2 2025 Global Mobile App Ad SDK Market Share Rankings Reports for the Google Play Store and Apple App Store. The Q2 2025 reports analyse [...]

• Impact Plus Adds Search & Influencer Marketing to Its ESP Carbon Measurement Platform

  2 months ago News

  

  Impact Plus, the French sustaintech pioneer dedicated to reducing the carbon footprint of the advertising industry, is taking a new step forward by expanding its measurement scope to include two key channels: Search (SEA) and Influencer Marketing.  Since 2020, Impact Plus has [...]

• Pixalate’s Global Q2 2025 Ad SDK Market Share Rankings for the Google Play Store & Apple App Store

  2 months ago News

  

  Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, today released the Q2 2025 Global Mobile App Ad SDK Market Share Rankings Reports for the Google Play Store and Apple App Store. The Q2 2025 reports [...]

• Study Shows Teads’ CTV HomeScreen Boosts Attention & Brand Impact in Premium Video Ads

  2 months ago News

  

  Teads, the omnichannel outcomes platform for the open internet, today (26th September, 2025) announced the results of its new CTV HomeScreen study in partnership with neuroscience specialists, MediaMento Institute. The findings reveal that CTV HomeScreen placements drive significantly higher attention [...]