PressBox News

• PubMatic Partners with Cedara to Advance Sustainable Advertising Across Omnichannel Campaigns

  2 months ago News

  

  PubMatic, an independent technology company delivering the future of digital advertising, today (9th September, 2025) announced a new partnership with Cedara, the AI engine for sustainable media, to ensure sustainable practices are integrated into every stage of the media lifecycle. [...]

• VideoElephant to Distribute WheelsTV

  2 months ago News

  

  WheelsTV, a leading automotive video technology company, today (September 9th, 2025) announced a distribution agreement with industry-leading video solutions provider VideoElephant, whose vast content library features millions of premium rights-cleared videos. The collaboration marks a significant milestone in shaping the [...]

• xpln.ai & Comcast Advertising Introduces "Focus" an Attention-Based Media Package for  Advertisers & Agencies

  2 months ago News

  

  Powered by Comcast Advertising Media Solutions' partnership with measurement specialist xpln.ai, Focus will enable advertisers and agencies to buy impressions that reach a selected attention duration of at least two, three, or five seconds for premium online video and CTV [...]

• Happydemics Appoints New VP of Sales in APAC

  2 months ago News

  

  Advertising measurement platform Happydemics today (9th September, 2025) announced the appointment of Baptiste Graffin as VP of sales in APAC, tasked with spearheading the company’s growth across the region from its new base of operations in Singapore. Graffin is a media [...]

• Pixalate Research Finds 253 EU & UK-Registered Mobile Apps Likely Violating GDPR-K & UK Children's Code

  2 months ago News

  

  Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, released the Q2 2025 GDPR-K & UK Children’s Code Privacy Violations in Mobile Apps Report, part of Pixalate’s series on European Users’ Privacy Rights.  The report exclusively examines [...]

• Rakuten TV Unveils New Report on Transparency & Measurement in CTV & Strengthens its B2B 'Enterprise' Division

  2 months ago News

  

  
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  Rakuten TV, one of the leading streaming platforms in Europe, today (9th September, 2025) revealed findings from its new survey ‘A Clearer Picture’, exploring UK advertisers current views on media investments in CTV. The findings were presented by Chris Edwards, [...]

• Axeptio & TAGGRS Partner to Help Marketers Regain Control of their Data

  2 months ago News

  

  Axeptio, a renowned consent management platform (CMP) used by brands worldwide, and TAGGRS, the premium Netherlands-based server-side solution, have announced a new partnership to empower marketing teams and give brands a reliable, high-performance, and fully compliant tracking environment that meets [...]

• Silverpush Strengthens Leadership Team in the DACH Region Following Rapid Market Success

  2 months ago News

  

  Silverpush, the contextual intelligence company, announced today (9th September, 2025) the expansion of its leadership team in Germany. As vice president DACH, Nasir Khawaja will, effective immediately, drive the strong growth in the DACH region alongside Donovan Anwander, sales director [...]

• FirstPartyCapital Launches FirstPartyFinance to Help Ad Tech Businesses Access Vital Working Capital

  2 months ago News

  

  FirstPartyCapital, the leading early stage investment fund in the ad tech, martech, and digital media sector, today (9th September 2025) announced the launch of FirstPartyFinance, which tackles the industry-wide challenge of restricted access to non-dilutive funding.  An over-reliance on equity funding and [...]

• Azerion Advocates ‘AI for Everyone’ with New Azerion Intelligence AI Platform

  2 months ago News

  

  Omnichannel advertising platform Azerion is pushing to democratise AI as it rolls out its Azerion Intelligence AI platform over 2025 and beyond. The initiative recognises that AI is increasingly required for effective and innovative business operations, but in-depth deployment is [...]