PressBox News

• Stevie Antonioni appointed as Managing Director UK at Adnami

  3 months ago News

  

  Leading ad tech company Adnami has announced the appointment of Stevie Antonioni as its new managing director, UK. The hire marks a significant step in Adnami’s growth strategy, following a series of product innovations and an expanding client base across [...]

• Paapi Raises £420k Pre-Seed Round Led by SFC Capital to Reinvent Ad Measurement

  3 months ago News

  

  Paapi, a next-generation ad measurement platform, has closed a £420,000 pre-seed funding round led by SFC Capital, the UK’s most active early-stage investor. The initial round was oversubscribed by 20%. Paapi is tackling one of ad tech’s biggest challenges: giving brands [...]

• Piwik PRO Launches its New App for Shopify

  3 months ago News

  

  Piwik PRO, a leader in privacy-focused analytics solutions, launched its new application for Shopify, one of the world's largest e-commerce platforms used by over 2 million online sellers. The integration delivers advanced analytics capabilities, including a built-in customer data platform [...]

• Index Exchange’s IX Labs Invests in FirstPartyCapital to Advance Early-Stage Ad Tech Innovation

  3 months ago News

  

  FirstPartyCapital (FPC), the leading global sector-focused fund, today (11th June, 2025) announces a multi-million pound investment from IX Labs, the investment arm of Index Exchange, one of the world’s largest independent supply-side platforms (SSPs). This strategic partnership comes as FirstPartyCapital [...]

• Silverpush Launches First-to-Market Contextual Intelligence Solution for TikTok

  3 months ago News

  

  Silverpush, the contextual intelligence company, today (11th June, 2025) announced the release of Silverpush Mirrors for TikTok, an AI-powered contextual intelligence solution that allows brands to plan, activate, and optimise brand-safe TikTok campaigns at scale.  Powered by the company’s award-winning contextual [...]

• Acxiom & LoopMe Launch Survey-Based Custom Audience Partnership

  3 months ago News

  

  LoopMe, the global leader in brand performance, today (10th June, 2025) announced the launch of its Custom Audience partnership with Acxiom, the connected data and technology foundation for the world’s leading brands and ad agencies under the Interpublic Group of [...]

• Nano Interactive & Compliant Collaborate to Enhance Media Integrity for Brands’ Media Investments

  3 months ago News

  

  Nano Interactive, a leader in AI-powered intent planning and targeting, and Compliant, the global authority on data integrity in digital advertising, today (10th June, 2025) announced a new partnership. Brands using Nano’s ID-free intent solution can now activate Compliant’s Data Integrity [...]

• New Azerion & DAIVID Research: The CTV Ad Enhancements That Drive Effectiveness

  3 months ago News

  

  A new study provides key insight into the most effective ways for brands to enhance connected TV (CTV) ad creatives to ensure they deliver on objectives. Commissioned by omnichannel advertising platform Azerion UK and undertaken by creative data provider DAIVID, [...]

• LightBox TV & Starcount Partner to Bring Emotional Intelligence to Total TV Planning

  3 months ago News

  

  LightBoxTV, the platform transforming TV campaign planning across linear and digital, has today (10th June, 2025) announced a strategic partnership with Starcount, the leader in behavioural and emotional analytics. The collaboration brings together LightBox’s end-to-end Total TV planning system with [...]

• Equativ Finalises Merger with Sharethrough, Launches Rebrand to Reflect Unified Vision & Scale

  3 months ago News

  

  Equativ announces the full unification of Sharethrough into its global brand and operations, forming one of the largest global independent media platforms and marketplaces, strengthening its ability to serve global advertisers and publishers with transparency, innovation, and user-first technology. Additionally, [...]