PressBox News
MGID Awarded ISO/IEC 27001 Certification for Providing Clients 100% Information Security
MGID, the global advertising platform, announced that it has met the standards required to be awarded the ISO/IEC 27001 certification for information security management. Amid ongoing security regulation changes and increasing consumer expectations, providing assurances for consumers and clients that information [...]
IMPACT+ Expands Sustainability Capabilities with New Senior Director of Publisher & Ad Tech Partnerships
IMPACT+, the pioneer in measuring the carbon footprint of digital advertising campaigns, has today (July 5th, 2023) appointed Lucy Zakrzewska as the new senior director of publisher & ad tech partnerships in the UK, to educate and consult companies at [...]
Google’s Former Head of Web Analytics for Europe Joins Privacy-Focused Analytics Vendor Piwik PRO
Brian Clifton, an industry veteran and data privacy advocate, will assume the role of advisor to the management board to support Piwik PRO in strategic business and product development decisions. The increased demand for actionable data, a boost in focus on [...]
Nano Interactive Launches Intent Personas – World-First Demographic Targeting Without Using Personal Data
Nano Interactive, leaders in ID-free ad targeting solutions, today (July 4th, 2023) announces the launch of Intent Personas, a more accurate way to target users based on demographics using AI-led contextual advertising – without the use of cookies, user profiling [...]
First-id & Equativ Join Forces to Support Brands in Their Transition to a World Without Third-Party Cookies
Equativ, an independent advertising monetisation platform, and first-id, a cross-publisher first-party identification solution, have entered into a partnership to help publishers and advertisers better monetise their audience in a post-cookie world. The alternative to third-party cookies - In anticipation of this [...]
Venatus Accelerates its Global Expansion and Strengthens Leadership Team with Key Appointments
Venatus, a leading global gaming and entertainment advertising solutions provider, announces the acceleration of its global expansion strategy with three key hires: Sacha Bunatyan as the company’s first chief marketing officer (CMO), Sterling Wharton as president North America and Dominique McAree as [...]
New Research by LiveRamp Reveals Marketers are Prioritising the Customer Journey
LiveRamp, in collaboration with research company, Censuswide have released findings from a new report investigating the role of data collaboration in understanding audiences. Amidst the current economic climate, marketers are most concerned about “understanding the whole customer journey” (42%), rising [...]
ID5 Enables Telefónica to Optimise its Identity Strategy & Reduce CPA by Over 50%
ID5, the market-leading identity provider for digital advertising, in partnership with global media agency Havas Media Group and DSP MediaMath, today (June 28th, 2023) announced that they enabled multinational telecommunications company Telefónica to reach audiences in cookieless environments and reduce [...]
MiQ’s Commitment to DEI Sparks Systemic Change Including Double-Digit Increase in Representation of Women & BIPOC Managers
MiQ, the leading global programmatic media partner has released its third annual Inclusion, Diversity, Equity, and Accountability (I.D.E.A.) Report, of which the findings indicate consistent progression towards more inclusive and equitable representation within the company during 2022, and offers a snapshot [...]
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