PressBox News

• Yahoo Academy Class of 2023 Inspire in MOOD Tea Pitch Off

  3 years ago News

  

  An idea to use dad jokes to galvanise industry support for MOOD Tea won the much-anticipated pitch-off, to bring the record-breaking 2023 installment of industry talent-building programme Yahoo Academy to a close. The day-long programme held at Luna Park in Sydney [...]

• Good-Loop Encourages Consumers To Interact With DOOH Ads By Rewarding Them With Free Donations To Charity

  3 years ago News

  

  Good-Loop – the good media partner that makes it easy and profitable for brands to do good at scale – today (August 1st, 2023) launched a new media format that encourages people to interact with digital out-of-home (DOOH) ads by [...]

• Visa Collaborates with Adelaide to Enhance Brand Impact on the Debit Awareness Campaign in Germany

  3 years ago News

  

  Visa Europe, a world leader in digital payments, has partnered with Adelaide, the leader in attention-based media quality measurement, to integrate attention metrics into its media measurement and buying strategies for its Debit Awareness campaign in Germany. Through this collaboration, [...]

• The GoodNet Partnership with Legacy Media Provides Marketers with the ESG Lens to Achieve Great Results Whilst Doing Good

  3 years ago News

  

  The GoodNet – the ethical media and intelligence company – has announced a partnership with Legacy Media to utilise market-leading aggregated ESG data within its ethical intelligence tool, GoodIQ. This partnership brings together The GoodNet’s deep expertise in helping advertisers reach [...]

• LoopMe Joins Ad Net Zero, Furthering Commitment to a Sustainable Advertising Ecosystem

  3 years ago News

  

  LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, announced that it has joined Ad Net Zero, the climate action programme to help advertising tackle the climate emergency by decarbonising ad operations and accurately [...]

• DanAds: A Decade of Breakthroughs in Self-Serve Ad Automation

  3 years ago News

  

  For the past ten years, DanAds has been at the forefront of self-serve ad automation technology, revolutionising the programmatic advertising space with cutting-edge solutions for an ever-changing marketplace.  Through a customer-centric approach and a shared vision, DanAds has continuously pushed boundaries [...]

• Hivestack Releases Nielsen-Backed Programmatic Digital Out-of-Home (DOOH) Impression Measurement Solution

  3 years ago News

  

  Hivestack, the world’s leading, independent programmatic DOOH ad tech company announced a verified impression multiplier solution for digital out-of-home (DOOH) in select regions across APAC.   With an increasing demand for standardisation of measurement and the need for a unified methodology in [...]

• Adludio Announces Appointment of Richard Simons as Interim CEO

  3 years ago News

  

  Richard Simons has been appointed interim CEO of Adludio, the global AI-powered platform delivering attention-led and data-driven mobile advertising, as Paul Coggins steps down after nine years at the helm.  In March 2023, Adludio secured a significant follow-on investment from its [...]

• MiQ Announces Industry-Leading Advanced TV Solution for Both AV & Digital Media Buyers & Planners in the UK

  3 years ago News

  

  MiQ, the leading global programmatic media partner, today (July 27th, 2023) announced its Advanced TV offering designed to help solve CTV’s biggest challenges in the UK market.  The solution leverages data sourced from world-class partners such as Samba TV’s automatic content [...]

• Equativ Partners with Adelaide to Bring Attention Metrics to Campaign Measurement & Optimisation Suite

  3 years ago News

  

  Equativ, the global leading independent ad platform, today (July 27th, 2023) announced a partnership with Adelaide, the leader in attention-based media quality measurement, to incorporate attention measurement and optimisation tools into its suite of ad tech solutions for end-to-end campaign [...]