PressBox News

• Alkimi Exchange launches the world’s first decentralised ad exchange

  3 years ago News

  

  Alkimi, the world’s first decentralised ad exchange, has exited beta and is now available for advertisers and publishers to buy and sell inventory through its blockchain-based programmatic platform. The exchange is built on an ultra-fast, scaleable, next-generation Directed Acyclic Graph [...]

• DoubleVerify Takes Down First Large-Scale Ad Impression Fraud Scheme in Audio

  3 years ago News

  

  DoubleVerify, a leading software platform for digital media measurement, data and analytics, has announced the discovery of “BeatSting,” the first large-scale ad impression fraud scheme to target audio inventory. Since the DV Fraud Lab first identified the family of fraud [...]

• IAS Pre-Bid Activation Leads to Improved Cost Savings, Quality Impressions™ & Traffic Quality for Samsung

  3 years ago News

  Integral Ad Science (IAS), a global leader in digital media quality, has published the results of its work in Indonesia with Samsung and Mindshare to drive positive business outcomes with pre- and post-bid media quality. Mindshare and Samsung partnered with IAS [...]

• Magnite Announces Next Generation CTV and OTT Monetisation Platform: Magnite Streaming

  3 years ago News

  

  Magnite, the world’s largest independent omnichannel sell-side advertising platform, announced Magnite Streaming, a singular supply side platform that merges leading technology from the Magnite CTV and SpotX platforms. Magnite Streaming empowers media owners to maximise the value of their assets [...]

• Permutive Restores Reachability by Enabling Standardised Publisher First-Party Data at Scale via Xandr's Marketplace

  3 years ago News

  

  Permutive, a privacy-safe audience platform for publishers and advertisers, today announced streamlined, efficient access to standardised publisher first-party data via Xandr’s Marketplace. Xandr, part of Microsoft Advertising, becomes the first buy- and sell-side platform to activate Permutive standard cohorts, interest-based [...]

• Odeeo Sees 300% Revenue & Active User Growth on its Audio Advertising Platform for Mobile Games

  3 years ago News

  

  Odeeo, the global audio ads in game platform has recorded 300% year-on-year revenue and daily active user (DAU) growth in 2022, and served over a billion ads, with 10bn ad opportunities created. Odeeo connects advertisers to the world’s 2.9bn mobile gamers. [...]

• GumGum Goes Green with Cedara

  3 years ago News

  

  GumGum, a contextual-first, global digital advertising platform, today (February 7th, 2023) announces a new partnership with Cedara, the carbon intelligence platform.  Utilising Cedara’s Enterprise software solution, GumGum will now have access to carbon measurement, reduction and reporting tools, a carbon offset [...]

• Cedara Joins Industry Organisations Ad Net Zero and IAB Tech Lab to Advance Media Sustainability

  3 years ago News

  

  Cedara, the carbon intelligence platform, announced a partnership with Ad Net Zero to join both its US and UK chapters. Cedara’s corporate mission is firmly aligned with Ad Net Zero’s collective goal of reducing the carbon footprint from the development, [...]

• Grandi Stazioni Retail and Hivestack partner for programmatic DOOH in Italy 

  3 years ago News

  

  Hivestack, the world’s leading, independent, programmatic digital out of home (DOOH) ad tech company today announced a new partnership with Grandi Stazioni Retail, Italy’s largest service provider of commercial leasing and advertising spaces across all Italian travel sector. Grandi Stazioni [...]

• Taboola Beta Tests Integration of Generative AI Including ChatGPT to Revolutionise Ad Creation for Advertisers

  3 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, announced it is experimenting with integrating generative AI, including ChatGPT by OpenAI, into its ad platform. One application of the new technology [...]