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Integral Ad Science Accelerates APAC Expansion with Multiple Market Launches & Senior Appointments
Integral Ad Science, a leading global media measurement and optimisation platform, today (January 18th, 2024) announced business expansion in four key APAC markets- Hong Kong, Taiwan, Thailand, and Vietnam along with senior leadership appointments to accelerate AI-driven measurement and optimisation [...]
Digitale Medier 1881 Announce Strategic Partnership with Pubstack After Achieving 30% Programmatic Revenues Uplift
Pubstack, a leading programmatic advertising solution for publishers, proudly announces its continued partnership with Digitale Medier 1881, a subsidiary of the renowned 1881 Group. The collaboration resulted in a remarkable 30% increase in programmatic revenues for Digitale Medier 1881, positioning [...]
DoubleVerify Bolsters Media Authentication on Meta
DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, today (January 17th, 2024) announced the expansion of its brand safety and suitability coverage on Meta to include measurement of Facebook and Instagram Feeds and Reels. With [...]
NumberEight Secures $2.7m Funding to Deliver AI-powered ‘Privacy-First’ Solutions for the Ad Industry
NumberEight, a London-based startup using on-device AI to deliver ‘privacy-first’ identity solutions for the advertising industry, has raised USD$2.7m (£2.1m) in Pre-Series A funding led by ACF Investors. The investment will be used to drive commercial growth, bolster product development, [...]
Adform & Samba TV Partner to Propel CTV Targeting Capabilities in 5 European Markets
Adform, the most powerful and safe media buying platform built for the game changers, and Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today (January 16th, 2024) announce the launch of new CTV targeting [...]
Former CEO of Vodafone Germany Invests in Zeotap to Accelerate Enterprise CDP Market Growth
Zeotap, the enterprise customer data solutions provider, is pleased to announce the addition of Jens Schulte-Bockum as an investor and shareholder. Mr. Schulte-Bockum, well-known for his previous executive roles across the Vodafone Group and as CEO of Vodafone Germany, is [...]
Emodo & BRAVE Partner to Deliver Superior Creative & Higher-Performing Campaigns
BRAVE and Emodo have entered into a strategic alliance to pair Emodo’s high-performing ad formats with BRAVE’s omnichannel SSP. For advertisers, the partnership will deliver greater campaign effectiveness as well as a new range of audiences to reach with personalised [...]
StackAdapt’s Co-Founder Vitaly Pecherskiy Takes the Reins as CEO to Lead Global Charge for Growth in 2024
Co-founder and former COO of StackAdapt Vitaly Pecherskiy, steps up to chief executive officer, starting this month. StackAdapt is an AI-driven programmatic advertising platform. Launched in 2014 by co-founders Ildar, Yang, and Vitaly, StackAdapt has been recognised as one of the [...]
The FreeThinking Group launches Freethinking Capital and invests in FirstPartyCapital
Freethinking Capital, the newly-launched investment arm of The Freethinking Group, has announced a strategic partnership with FirstPartyCapital (FPC), an early stage venture capital firm specialising in ad tech, martech, and digital media. This partnership, alongside a six-figure investment from Freethinking [...]
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