PressBox Articles
Hivestack Expands Business in Brazil by Signing New Supply Side Partner (SSP) RZK Digital
Hivestack, the world’s leading, independent, programmatic digital out-of-home (DOOH) ad tech company today (November 2nd, 2022) announced a partnership with RZK Digital, a data-driven DOOH media network operator offering large-scale LED panels distributed across high urban transport environments in Greater [...]
Seedtag Increases US Footprint as it Selects Adelaide as Attention Measurement Partner
Seedtag, the leading contextual advertising company, is strengthening its competitive positioning in the US by partnering with attention measurement provider, Adelaide, to help clients move beyond viewability and gain a deeper understanding of media quality. Adelaide leverages a machine learning model [...]
Wolves Interactive & AdInMo Collaborate to Enhance the In-Game Racing Experience
AdInMo, the in-game advertising platform, today (October 31st, 2022) announced a multi-title deal with Wolves Interactive to monetise their portfolio of hit racing titles with immersive InGamePlay ads and join AdInMo’s global programmatic in-game ad network. InGamePlay brand ads are seamlessly [...]
MGID Launches Seller Defined Audiences (SDA) Solution
MGID, the global advertising platform, has today (October 27th, 2022) announced the launch of its Seller Defined Audiences (SDA) solution, enabling publishers to establish high-quality, interest-based audience segments and improve inventory monetisation. This is a significant development in the industry’s race [...]
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