PressBox Articles
DoubleVerify Launches New Attention Lab to Help Advertisers Maximise Campaign Performance
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (October 5th, 2022) announced the launch of the new DV Attention Lab™ to help advertisers optimise campaign performance using in-depth “attention data” on ad engagement and ad [...]
Hivestack’s Chief Technology Officer Mina Naguib Appointed as Chair of Prebid DOOH Committee
Hivestack, the largest independent, global programmatic digital-out-of-home (DOOH) advertising platform has announced that the company’s chief technology officer (CTO), Mina Naguib has been appointed as chairman of Prebid’s DOOH task force. The Prebid DOOH task force’s purpose is to enhance the [...]
Taptap Integrates with Hivestack Redoubling DOOH Access Through its Omnichannel DSP
Taptap Digital and Hivestack finalise a new integration through which advertisers and marketers can activate Hivestack’s premium DOOH inventory programmatically via Taptap’s Sonata platform, an omnichannel demand side platform (DSP) powered by location intelligence. With the addition of Hivestack, one of the [...]
Pixalate Survey Finds Reduction in Ad Fraud on Updated Apple iOS 16 Devices
Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising, examined consumer adoption rates surrounding Apple’s iOS 16, which debuted on September 16, 2022.* Pixalate examined open programmatic ad sales on iOS devices from [...]
LoopMe Welcomes Former OMD CEO Mainardo de Nardis as Board Chair
LoopMe, a leading brand-focused mobile advertising platform, today (October 4th, 2020) announced that Mainardo de Nardis, former CEO of OMD Worldwide, is joining its Board of Directors as chairman. de Nardis brings more than 30 years of industry and business [...]
Good-Loop Research: Seven Out of 10 UK Marketers Tracking Carbon Emissions of Their Online Ad Campaigns
Seven out of 10 UK marketers say they are currently tracking the carbon emissions generated by their digital ad campaigns, according to new research by purpose-led ad platform Good-Loop. However, the new report – which looks into how Adland is tackling [...]
VlogBox Has Partnered with Level 33 to Bring Indie Movies on CTV and Assist in Raising Viewership
VlogBox and Level 33 have decided to work together to create an exclusive branded CTV channel. Leveraging dedicated channels as a branding strategy offers companies like Level 33 a chance to reach larger audiences, increase revenue generation, and overall brand [...]
Pixalate Releases H1 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report
Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising, released the H1 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report, a comprehensive analysis of the state of open programmatic CTV [...]
IAB Europe Announces Findings of its Annual Attitudes to Programmatic Research 2022
IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, today (September 29th, 2022) announced the results of its annual ‘Attitudes to Programmatic Advertising Study’. Now in its eighth year, this study has become an industry benchmark [...]
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