MediaMath Partners with Confiant to Ensure Ad Quality & Security
by on 7th Jun 2023 in News
One in every 140 programmatic impressions has a serious security or ad quality violation, a growing threat to the quality of the programmatic ecosystem. To continue protecting the user experience of consumers, MediaMath, a leading demand-side platform (DSP), has selected the newly released Confiant DSP solution to improve ad security and ensure ad quality across their platform.
According to the 2023 MAQ Index, ad quality violations — including malicious, disruptive, and inappropriate ads — have jumped 104% in programmatic, nearly doubling over both 2020 and 2021, to reach a three-year peak. As a part of its partnership with anti-malvertising leader Confiant, MediaMath can ensure ads served to users via their platform adhere to strict privacy and quality standards even in the face of growing threats. Furthermore, this partnership protects our clients who use our DSP as a service solution where creative testing is a crucial building block especially when a white-label DSP is provided to a brand.
"MediaMath has a long-standing commitment to a secure advertising supply chain, and to protecting our exchange and publisher partners and the end user,” said Justin Adler-Swanberg, director of product strategy at MediaMath. “By working with an industry leader like Confiant, we are able to ensure that our advertiser clients are able to maintain the best possible relationship with consumers through robust protection of the ad delivery process from quality concerns and the influence of malvertising and malware."
Malvertising and other unsafe ads harm the user experience and can contribute to the adoption of ad blockers, so maintaining a quality ad ecosystem continues to be a top priority for both MediaMath and Confiant.
“Confiant is pledged to elevating the industry’s control capabilities and delivering exceptional end user experience by eliminating ad security, and quality violations” said Louis-David Mangin, CEO and co-founder of Confiant, Inc. “We are thrilled to extend our protection to MediaMath and appreciate their trust in choosing us as their ad verification partner,” concluded Mangin.
“MediaMath is proud to partner with industry leader Confiant to continue protecting our clients from disruptive and malicious advertising,” added Sylvain Le Borgne, chief partnership officer at MediaMath. “We are committed to eradicating any instances of malware and optimising user experience.”
By monitoring billions of ad impressions and trillions of ad auctions each month, Confiant’s technology provides a safeguard against cyberthreats like malware, phishing scams, and consent violations across MediaMath’s 3500+ active advertisers. With a dedicated team of security engineers, Confiant works to continuously identify threats across the advertising ecosystem to provide the most up-to-date protection for MediaMath’s platform and partners.
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